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Posts by PubMatic

11 Years of Innovation: PubMatic’s 2025 Hackathon

Driving Relevant Campaigns with Privacy in Mind: The Power of Experian and PubMatic’s Integration

Unlocking the Billion-Dollar Programmatic Opportunity in Live Sports Advertising

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PubMatic Announces Strategic Leadership Additions to its U.S. Team

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PubMatic and Silverpush Partner to Enhance Digital Advertising in APAC with Data-Driven Solutions

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PubMatic Partners with Fluct to Bring OpenWrap SDK to Mobile Publishers in Japan

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Predictions for Mobile Advertising in 2023

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Programmatic Transparency Will Help CTV Scale

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4 Ways CTV Advertising Will Evolve in 2023

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Upgrade to Newer Version of Prebid to Increase Monetization, Control, and Flexibility

Partnering with GroupM to Build the Future of Digital Advertising

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Lashanne Phang Named PubMatic’s New Global Mobile Lead

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Why Marketers Should Be Looking at Auction Packages to Supercharge Programmatic

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Event: AVIA Asia Video Summit 2021

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The Next Chapter for the Open Internet: PubMatic and Captify Combine to Shift the Paradigm of Programmatic Audience Targeting

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How an Australian App Grew Programmatic Revenue 33% With a Diverse Ad Tech Stack

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Event: AVIA OTT Summit 2021

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Facilitating the Advertiser-Publisher Partnership on the Path to Addressability

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The Future of CTV Advertising in Europe

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Addressability and the Path to Compliance

Webinar – Rajeev Goel in Conversation With Nexus

Johanna Bauman Named a She Runs It ‘Working Mother of the Year’

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PubMatic Announces Three Leadership Promotions

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‘Permission Information’ for Identity Resolution

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Rising from the Ashes: Online Advertising, Tracking, and the Value Exchange

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Why Brands Should Embrace Supply Path Optimization Now

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Leading Through Change: Jordan Linville

Leading Through Change: Jana Friedman

Campaign Crash Course: What Is Header Bidding?

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Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

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Leading Through Change in Australia

Unboxed: Should you invest in OTT advertising?

Sprint to the Finish: Tips for Success in a Year With No Roadmap

Unboxed: Do You Know Where Your Digital Ad Dollars Are Going?

Unboxed: Are You Confused About Header Bidding?

Webinar – Overcoming Challenges in OTT Advertising

AshtonCast | Video Fast Forward

AshtonCast | Video Fast Forward

Unboxed: Can in-app advertising really deliver value?

Unboxed: Can In-App Advertising Really Deliver Value?

Unboxed: Why is Adtech so Complicated

Beyond the Cookie: How Digital Advertising Can Evolve on the Open Web

Webinar – How Well Do You Know OTT Advertising

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Identity and Audience Addressability in a Post-Cookie World: Key Takeaways From Virtual PubAcademy EMEA

Who Are You: ROI, Identity & Addressability in a Post-Cookie Advertising World

Podcast | GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

TikTok’s Chew Wee Ng & PubMatic’s Jason Barnes on the Growth of Mobile In-App

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In Conversation With Amit Kumar Yadav, PubMatic

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The Accelerated Evolution of Programmatic OTT | Header Bidding Is Coming To TV: PubMatic’s Chowla

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The Accelerated Evolution of Programmatic OTT | Fast-Growing Kidoodle.TV Family AVOD Service Joins PubMatic on Header Bidding

AdNews x PubMatic - A Marketer's Guide to Programmatic

Event: AdNews x PubMatic | A Marketer’s Guide to Programmatic

AVIA OTT Summit 2020

Event: AVIA OTT Virtual Summit 2020

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The Accelerated Evolution of Programmatic OTT | Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

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Connection Counts in OTT: Part Six— Acting on the Future of TV, Today

Event: IAB Digital Ad Ops | Optimising Video Yield

Event: IAB Digital Ad Ops | Optimising Video Yield

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The Accelerated Evolution of Programmatic OTT | SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher

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The Accelerated Evolution Of Programmatic OTT | Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick

Advertising Week JAPAC 2020

Event: Advertising Week JAPAC 2020

Podcast | GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

Podcast | GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

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The Accelerated Evolution of Programmatic OTT | Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff

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Connection Counts in OTT: Part Five — Keeping the Viewers Top of Mind

The Accelerated Evolution of Programmatic OTT | Omnicom Media Group Embraces National Addressable TV Amid OTT Boom: Kramer

The Accelerated Evolution of Programmatic OTT | DISH’s Robertson Sees Programmatic TV Rising In Pandemic

PubMatic Talks TV with Roku, Essence Global, Adelphic, Scripps, and the IAB

Connection Counts in OTT: Part Four — Future Proofing the Advanced TV Ecosystem for Publishers

Connection Counts in OTT: Part Three — Helping Agencies and Advertisers Tame Advanced TV’s Wild West

Podcast | Social Distancing With Friends: PubMatic CEO Rajeev Goel

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Connection Counts in OTT: Part Two — Increasing Competition, Boosting Yield, Improving Confidence

Podcast | GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

Podcast | Viu CEO Janice Lee & PubMatic’s Jason Barnes on the future of OTT and programmatic

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Podcast | Lifting the Lockdown in APAC: How the Digital Marketing Ecosystem Can Bounce Back from COVID-19

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Ashton Media Podcast: Life In a Cookie-Less World, Interview with Peter Barry

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Meet Johanna, PubMatic’s New CMO

Two Cities, Twice the Insights

PubAcademy NYC: Buying & Selling in a Confusing Ecosystem

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Beet.TV Series: Consolidation & The Case for Supply Chain Innovation

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Where We See Growth in Programmatic for SEA Markets

PubMatic @ Cannes Lions

Join PubMatic @ Advertising Week Europe!

PubMatic @ Mobile World Congress

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4 Key Takeaways From eMarketer’s 2017 US Digital Display Advertising Trends

10 Years Later: Thoughts From PubMatic’s Founders, Part 2

10 Years Later: Thoughts From PubMatic’s Founders, Part 1

PubMatic @ Advertising Week

Don’t Miss PubMatic’s Exclusive Content at Dmexco

PubMatic Empowers Buyers to Discover Global Audiences

Crafting Mobile Moments: The Union Between Creativity and Automation

How PubMatic Helped UK Publisher National Rail Enquiries Grow Revenue Across Devices

How to Leverage PubMatic’s Windows SDK to Scale Monetization Across Devices

How PubMatic Helped Swedish Publisher Consortium Adapt ADX Grow Private Marketplace Revenue

Infographic: How to Optimize Advertising in the Increasingly Mobile World

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Case Study: Growing Publisher Revenue Through Header Bidding

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PubMatic’s Wrapper Solution is Helping Premium Publishers Take Back Control of Monetization

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How PubMatic’s Header Bidding Technology Helped an Entertainment and News Media Company Increase CPMs by 50%

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Programmatic Strategies Drove Upwards of 50% Mobile CPM Gains for Premium Publishers in Q1

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Wrapper Solutions Are Putting Publishers Back In Control of Inventory Management

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The Luxury Buying Experience of Private Marketplaces

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6 Lessons Behind Every Successful Header Bidding Strategy

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March Madness: The Number One Seed in Ad Spend

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The Perfect Marriage – Programmatic Advertising and Presidential Campaigns

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A Deep Dive Into Header Bidding

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Come Visit Us at Mobile World Congress!

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3 Topics We’re Excited to Discuss at Mobile World Congress Next Week

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5 Ways Publishers Can Make the Most of Real-Time Data

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Taking Next Steps in the Global Programmatic Advertising Market

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PubMatic Hackathon 2016

Quarterly Mobile Index Q4 2015

Advertisers Treat Themselves to Mobile PMP Inventory This Holiday Season, Paying Off for Premium Publishers

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How Analytics Can Increase PMP Revenue for Publishers

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PubMatic’s 2016 Future Predictions (Part II)

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PubMatic’s 2016 Future Predictions (Part I)

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Follow the Consumer: Creating a True Cross-Platform Experience

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PubMatic Named Most Effective Advertising Technology Platform

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Looking To The Future: Getting Ahead of Real-Time- Role of Technology

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Looking To The Future: Getting Ahead of Real-Time – Role of the Consumer

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PubMatic Ranked for the Fourth Consecutive Year on Deloitte’s 2015 Technology Fast 500™

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Looking To The Future: Getting Ahead of Real-Time – Role of the Publisher

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Ad Revenue 2015: The Publishing Industry’s “Real-Time” Equation

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Going Once…Going Twice… SOLD to the Header Bidder!

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Ad Revenue Europe 2015: Getting Ahead of Real-Time

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Ad Revenue 2015: Getting Ahead of Real-Time

Quarterly Mobile Index Q3 2015

The Mobile Advertising Gap is Closed

Eight Day Countdown: Eight Things to Look Forward to at PubMatic’s Eighth Annual Ad Revenue Conference

What Does it Take to Get Ahead of Real-Time? Find Out at PubMatic’s 8th Annual Ad Revenue Conference

How Buyers Can Scale Private Marketplace Deals Across High-Quality Inventory

3 Major Challenges in Mobile Video Facing Publishers and Advertisers

The Solution to Ad Fraud is Proactive Protection

PubMatic’s Statement of Marketplace Principles

How Header Bidding Helps Publishers Optimize Revenue

Why Publishers Need to Get Ahead of Real-Time (Infographic)

The ABCs of Programmatic A-M (Infographic)

3 Ways Publishers Can Get Ahead of Real-Time

Helping the Publishing Industry Thrive (Video)

Private Marketplace (PMP) Deals Explained (Infographic)

Cheat Sheet: What is an SDK? Why Do They Matter in the World of Mobile Advertising?

3 Ways to Return Value to the Publisher Rate Card

Evaluating Publisher Inventory: A Buy Side Perspective

Publishers Should Manage Programmatic Sales On One Platform. . . Here’s Why

Mobile Media and The Hispanic Consumer (Video)

Three Reasons Why Private Marketplaces Are So Popular With Buyers & Publishers

Three Things Publishers Need To Consider for Holistic Inventory Management

The ABCs of Programmatic Final Segment (R-Y)

Three Forces Driving The Marriage of Mobile & Programmatic

Three Ways Benchmarking Data Can Save the Day for Publishers (Infographic)

Cheat Sheet: Everything You Need to Know About Viewability

Don’t Worry, Be Relevant!

Counting Down to Cannes 2015: Discover What’s Possible with PubMatic

The Elements of the New Sales Organization for Publishers

Why Now is The Time for Programmatic Native

The ABCs of Programmatic Continued (M-P)

A Field Guide to Programmatic Publishers (A Slideshow)

A Publisher’s Guide to Mary Meeker’s Internet Trends Report 2015

Three Reasons Publishers Need an Ad Server Ready for a Mobile & Programmatic World

The ABCs of Programmatic Continued (D-L)

Why Real Time Analytics and Benchmarking are Critical to Your Success

Three Things Publishers Should Demand from Programmatic Analytics

Explaining Programmatic Direct (Infographic)

Four Key Findings About Mobile Media From Pew’s “State of The News Media 2015”

The ABCs of Programmatic (Literally)

Cheat Sheet: Programmatic Deal Types

Apple Watch and Wearables Could Change Advertising, But Not How You Think

Native Advertising: Two Truths and a Lie

What is Programmatic Direct? What do you need to know about it? An Expert Q&A

Infographic: 5 Tips for Maximizing Premium Publisher Mobile Ad Inventory

Have You Seen Our Cover?

In the Facebook Age, Publishers Are Starting to Face Facts

PubMatic Congratulates Winners of the 2014 AOP Awards

The Here and Now of Mobile: What Publishers Need to Know

Time For A Time Out