Advertisers and buyers worldwide are finding tremendous opportunities to engage consumers across growing channels such as mobile. To maximize customer value in this fast-moving marketplace, PubMatic has appointed Lashanne Phang as Senior Director of Mobile to focus on driving growth of PubMatic’s global mobile business. A digital advertising veteran, Phang recently served as Director, Publisher Development, for the Asia-Pacific region at PubMatic, where she drove development of the company’s mobile and omnichannel business in the region.
Mobile is a key 2022 growth area for the company, and part of a suite of cross-device and cross-screen offerings for buyers and publishers. As recently reported, PubMatic’s revenue from the fast-growing advertising formats of mobile and omnichannel video, which includes CTV, grew 64% year-over-year and represented 65% of total revenue in the third quarter of 2021. According to Magna, mobile programmatic advertising is a $47 billion global market, projected to grow 16% annually from 2022 to 2025.
In her new role, Phang will build on the important global brand and publisher relationships she has developed and will explore new potential opportunities. This includes promoting the growth of PubMatic’s OpenWrap SDK unified auction product, building relationships with mobile game developers and connecting them with brand advertising demand, and driving interest for PubMatic’s addressability solutions.
“We are committed to bringing new monetization opportunities to mobile publishers with programmatic brand spend. As well, creating value for buyers has been a key differentiator for PubMatic and that will remain to be a priority,” Phang said.
Prior to joining PubMatic in 2019, Phang held sales and business development roles at Smaato, Arton Capital, and Experian.