1Compared to other partners. Talkatone internal data from 2022
2Publisher-source data: the growth metrics % are calculated on the basis of the average comparison between Q1 2022 and Q2 2022 (after SDK implementation)
3Publisher-sourced data. The revenue uplift % is calculated on the basis of the average revenue comparison between April – Oct 2021 (before the SDK setup) and November 2021 – September 2022 (after SDK implementation)
4Based on daily average eCPM from display banner ad units monetized on the open marketplace before vs after implementing OpenWrap SDK
5Based on the daily average revenue per user before vs after OpenWrap SDK
6Based on eCPMs before vs after implementing OpenWrap SDK
7Based on all programmatic revenue monetized through the open marketplace via Android and iOS