Get back to investing in your app, while growing your ad revenue. PubMatic’s years of investment in header bidding is now available through a lightweight SDK built to support Prebid. You get the transparency and innovation of open source technology with support and expertise from the programmatic experts.
SCALE YOUR DEMAND, ON ONE SDK
OpenWrap SDK integrates with demand partners, including major ad exchanges and DSPs. Plus, our direct relationships with buyers give you access to premium brand spend, rather than CPI campaigns.
LIGHTEN YOUR APP
Give your users the best experience. At under 500 KB, our SDK is smaller than other solutions, and you only need one for multiple partners. Auctions run in under 200 ms, reducing latency over traditional waterfall and SDK mediation solutions.
SIMPLIFY DEMAND PARTNER MANAGEMENT
Leverage enterprise-grade analytics to uncover new insights on how to optimize yield. Then, manage demand partners in a cloud-based UI—without requiring changes to your SDK, app, or app store approval.
INCREASE REVENUE WITH PARALLEL AUCTIONS
If you have a growing app audience, finding the most effective way to monetize is critical to your business. Inventory is auctioned to cloud demand sources in unison based on real-time prices–a business model that offers you efficiency, transparency, and more revenue.
Learn more: SDK DOCUMENTATION
CERTIFICATIONS, FORMATS, & PARTNERS
- Support for banner, in-banner video, interstitial, and video interstitial ads
- IAB Open Measurement SDK certified
- App-ads.txt support for fraud detection
- No additional fees
- Integrate using the ad server of your choice, without
an ad server, or within your existing mediation solution
- See our full list of demand partners
Delivering the efficiency and performance of unified auctions in a single SDKGET IN TOUCH
Build vs. Buy? What to Consider When Evaluating In-App Header Bidding Options
Why are developers transitioning to in-app header bidding? Monetization is a prime motivation.READ MORE
Scores App Doubles eCPM with OpenWrap SDK
Discover how PubMatic helped Scores App double eCPM rates, and exceed their CPM goals by 35 percentREAD MORE
PubMatic Quarterly Mobile Index (QMI) Q4 2019
PubMatic released its Q4 2019 Quarterly Mobile Index (QMI), highlighting the growth of mobile advertising across Q4 2019 and the opportunity in 2020.READ MORE
The Move Toward In-App Advertising: Forrester Thought Leadership Paper Commissioned by PubMatic
PubMatic commissioned Forrester Consulting to interview advertisers, agencies and technology providers to determine key in-app trends and implications. Learn more by downloading the full study today.READ MORE
The Next Era Of Mobile Programmatic Advertising Is Here
In our Q3 2019 QMI, learn about top countries driving mobile ad spending, mobile video ads’ market dominance & header bidding’s expansion to mobile in-appREAD MORE