MOBILE MONETIZATION.
DELIVERED.

Meet OpenWrap SDK: Capture more brand spend

Diversify your ad revenue with brand spend through a lightweight SDK that leverages PubMatic’s years of investment and leadership in parallel bidding across display and video inventory.

OpenWrap SDK is lightweight and flexible with enterprise-grade management tools and analytics. You get the transparency and innovation of open-source technology, coupled with our programmatic expertise as an SSP of choice for the world’s largest agencies and advertisers.

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BOOST YOUR REVENUE WITH OPENWRAP SDK

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Lightweight SDK
Supports video
Improved user experience
Open Measurement SDK pre-integrated
SKAdNetwork support
Dual bidding for display and video
A/B testing for incremental revenue measurement

OPENWRAP SDK ENABLES APP DEVELOPERS TO:

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MAXIMIZE BRAND SPEND

MAXIMIZE BRAND SPEND

Access premium brand spend through supply path optimization (SPO) deals and direct relationships with buyers. Our solution is pre-integrated with Open Measurement SDK (OM-SDK), helping advertisers measure viewability and campaign performance.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

INCREASE REVENUES

INCREASE REVENUES

Integrated with major ad exchanges and DSPs, OpenWrap SDK facilitates transparent “header bidding” auctions that drive up competition and sell your impressions to the highest bidder, following the OpenRTB standard.

DRIVE EFFICIENCY

DRIVE EFFICIENCY

Leverage enterprise-grade analytics to uncover new insights to optimize yield. Manage demand partners in a cloud-based UI — without requiring changes to your SDK or app, or app store approval.

IMPROVE USER EXPERIENCE

IMPROVE USER EXPERIENCE

OpenWrap SDK is the gateway to programmatic brand demand.

  • Top brand categories include retail, CPG, financial services, telecom, and automotive
  • Keep your users engaged and in your app with brand ads
  • Our cloud platform connects you with all of your demand partners with just one ad request
  • Stop running a client-side waterfall model that slows down your app

MONETIZING YOUR AUDIENCE MADE EASY

Join the hundreds of developers using OpenWrap SDK to accelerate growth and revenue, while maintaining security, thanks to our proven track record and extensive global publisher footprint.

TWO LARGE MOBILE APP DEVELOPERS SAW UP TO A 575% INCREASE IN US BANNER eCPM INTEGRATING OPENWRAP

To maximize their revenue through unique, brand demand, two prominent mobile app developers added OpenWrap to their monetization stack, easily integrating into their current mediation layer through the OpenWrap for Mobile App Interoperability solution.

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1Compared to other partners. Talkatone internal data from 2022
2Publisher-source data: the growth metrics % are calculated on the basis of the average comparison between Q1 2022 and Q2 2022 (after SDK implementation)
3Publisher-sourced data. The revenue uplift % is calculated on the basis of the average revenue comparison between April – Oct 2021 (before the SDK setup) and November 2021 – September 2022 (after SDK implementation)
4Based on daily average eCPM from display banner ad units monetized on the open marketplace before vs after implementing OpenWrap SDK
5Based on the daily average revenue per user before vs after OpenWrap SDK
6Based on eCPMs before vs after implementing OpenWrap SDK
7Based on all programmatic revenue monetized through the open marketplace via Android and iOS

HEAR FROM OUR CUSTOMERS

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AD FORMATS

Banner
Static Display
300×250
Outstream Video
Interstitial
Rewarded Video

The Move Toward in-app Advertising

90% of media buyers are planning to increase investment in programmatic in-app advertising over the next 12 months, Forrester found in this report developed in partnership with PubMatic. Read more about how publishers and tech providers can capitalize on the increased opportunities from in-app advertising.

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Questions? We are here to help. Our team of experts can talk to you about OpenWrap SDK.

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