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Meet OpenWrap SDK: Capture more brand spend

Diversify your ad revenue with brand spend through a lightweight SDK that leverages PubMatic’s years of investment and leadership in parallel bidding across display and video inventory.

OpenWrap SDK is lightweight and flexible with enterprise-grade management tools and analytics. You get the transparency and innovation of open-source technology, coupled with our programmatic expertise as an SSP of choice for the world’s largest agencies and advertisers.

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BOOST YOUR REVENUE WITH OPENWRAP SDK

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Lightweight SDK
Supports video
Improved user experience
Open Measurement SDK pre-integrated
SKAdNetwork support
Dual bidding for display and video
A/B testing for incremental revenue measurement

OPENWRAP SDK ENABLES APP DEVELOPERS TO:

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MAXIMIZE BRAND SPEND

MAXIMIZE BRAND SPEND

Access premium brand spend through supply path optimization (SPO) deals and direct relationships with buyers. Our solution is pre-integrated with Open Measurement SDK (OM-SDK), helping advertisers measure viewability and campaign performance.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

INCREASE REVENUES

INCREASE REVENUES

Integrated with major ad exchanges and DSPs, OpenWrap SDK facilitates transparent “header bidding” auctions that drive up competition and sell your impressions to the highest bidder, following the OpenRTB standard.

DRIVE EFFICIENCY

DRIVE EFFICIENCY

Leverage enterprise-grade analytics to uncover new insights to optimize yield. Manage demand partners in a cloud-based UI — without requiring changes to your SDK or app, or app store approval.

IMPROVE USER EXPERIENCE

IMPROVE USER EXPERIENCE

OpenWrap SDK is the gateway to programmatic brand demand.

  • Top brand categories include retail, CPG, financial services, telecom, and automotive
  • Keep your users engaged and in your app with brand ads
  • Our cloud platform connects you with all of your demand partners with just one ad request
  • Stop running a client-side waterfall model that slows down your app

MONETIZING YOUR AUDIENCE MADE EASY

VIEW ALL

Sofascore Increases Programmatic Revenue by 197% with PubMatic's OpenWrap SDK

Sofascore is a sports data company based in Croatia that attracts 24 million monthly users globally. It offers live score services through its website and mobile apps that cover around 11,000 tournaments in over 20 sports and more than 30 languages.
VIEW CASE STUDY
197% Increase in
revenue

PubMatic Delivers 27% CPM Uplift for Dwango

Dwango Co., Ltd., founded in 1997, is one of Japan’s leading IT companies. Niconico Douga, operated by Dwango, is a social video media platform with over 96 million members where people can enjoy commenting on posted videos that are mainly UGC.
VIEW CASE STUDY
Happy Asian Girl Messaging on Phone at Home
27% Overall
CPM
11% Overall
Revenue

Hungry Studio Accesses Unique Brand Demand with PubMatic’s OpenWrap SDK

Founded in 2021, Hungry Studio produces globally popular casual games, including the hit “Block Blast!” beloved by over 100 million players. Through innovation and strong partnerships, they’re dedicated to advancing the casual gaming scene and delivering memorable experiences to players worldwide.
VIEW CASE STUDY
Young Asian woman using smart phone in coffee shop
8% Increase on
banner ARPDAU
10% Increase on
banner eCPM

PubMatic Delivers 3X the Fill Rate for Talkatone

Talkatone is a leading communications app, providing free calling and texting to over one million users in the U.S. and Canada. Talkatone monetizes its service through a mix of in‑app advertising and in-app purchases.
VIEW CASE STUDY
Young handsome african american man wearing brown blazer scrolling his phone while smiling
3X Fill Rate

PubMatic Drives Up to 165% Revenue Growth for Veraxen

Veraxen, a leading games company, has a portfolio of five app-based games played by more than one million people each day in over 80 countries.
VIEW CASE STUDY
A smiling man using his cell phone and holding a coffee mug while leaning on a wall
+165% OpenWrap
revenue growth
+23% OpenWrap
eCPM growth

PubMatic OpenWrap SDK Delivers 34% Revenue Uplift for AutoScout24

AutoScout24 is the largest pan-European online car market with over 30 million users per month, more than 43,000 dealer partners, and around 500 employees.
VIEW CASE STUDY
Smiling adult woman driving a car through a town
34% Revenue Uplift

HEAR FROM OUR CUSTOMERS

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AD FORMATS

Banner
Static Display
300×250
Outstream Video
Interstitial
Rewarded Video
Native

The Move Toward in-app Advertising

90% of media buyers are planning to increase investment in programmatic in-app advertising over the next 12 months, Forrester found in this report developed in partnership with PubMatic. Read more about how publishers and tech providers can capitalize on the increased opportunities from in-app advertising.

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Questions? We are here to help. Our team of experts can talk to you about OpenWrap SDK.

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