Programmatic has become a central part of digital media buying strategies, as it creates workflow efficiencies while the audience and data targeting capabilities improve campaign performance. With PubMatic's programmatic ad buying platform and solutions, buyers can transact on all inventory in the specific sales channels that are best suited to accomplish their goals of achieving increased ROI, at scale, within quality environments.
EXPLORE OUR PROGRAMMATIC BUYER PRODUCTS
INVENTORY QUALITY
Ensure your campaigns are viewed by humans in a brand-safe environment with our suite of quality tools that rigorously vet inventory for invalid traffic.
PRIVATE MARKETPLACES
Activate your first-party and other high value data and streamline campaign setup with greater control, higher match rates and real-time audience forecasting and usage insights.
MEDIA BUYER CONSOLE
Intelligently and efficiently plan and manage high-quality programmatic direct campaigns, at scale, across various ad formats and channels with our programmatic buying platform.
GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability.
ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM
REPORT
The Present and The Future of Audience Addressability
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