Programmatic has become a central part of digital media buying strategies, as it creates workflow efficiencies while the audience and data targeting capabilities improve campaign performance. With PubMatic's programmatic solutions, buyers can transact on all inventory in the specific sales channels that are best suited to accomplish their goals of achieving increased ROI, at scale, within quality environments.
EXPLORE OUR BUYER PRODUCTS
INVENTORY QUALITY
Ensure your campaigns are viewed by humans in a brand-safe environment with our suite of quality tools that rigorously vet inventory for invalid traffic.
PRIVATE MARKETPLACES
Activate your first-party and other high value data and streamline campaign setup with greater control, higher match rates and real-time audience forecasting and usage insights.
MEDIA BUYER CONSOLE
Intelligently and efficiently plan and manage high-quality programmatic direct campaigns, at scale, across various ad formats and channels with our programmatic buying platform.
PubMatic is a strong partner based on their shared commitment to transparency and quality, superior match rates, and advanced supply shaping technology. With this partnership, our advertisers experience access to in-demand audiences in brand-safe environments that ultimately improves their return on ad spend.
MIKE CAPRIO, CHIEF GROWTH OFFICER, SIZMEK
REPORT
Understanding Inventory Quality: Thinking Beyond Bots
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