BUILDING A BETTER SUPPLY CHAIN FOR THE FUTURE OF DIGITAL ADVERTISING

A leading casual dining brand partnered with its agency to drive efficient campaign performance by leveraging commerce media audiences. The goal was to optimize reach and cost efficiency while maintaining strong engagement.

Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.

Overwolf is revolutionizing gaming by unleashing the power of creator innovation. Overwolf’s infrastructure transforms passionate gamers into digital architects, empowering them to build in-game apps that supercharge the gaming experience.

Philo, an entertainment-focused streaming service focused on programmatic activation, looks to equip advertisers with a high level of transparency and addressability by sharing robust bidstream signals. These identifiers and contextual signals enable advertisers to reach their desired audiences in an effective, brand-safe way and build trust and accountability in a premium CTV environment.

Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in…