The digital media ecosystem is complex, and each of our clients has unique challenges and opportunities. Our products have been developed to address this, allowing adoption of our entire tech stack or the utilization of individual modules that can be bundled together to build solutions that meet each of our client’s distinct needs.
Our product vision is to provide publishers and buyers with a full advertising technology stack. But the key is that it is not monolithic. Each component of our SEVEN platform is extensible and customizable, so while you can take it as is, you can also build differentiated offerings. Each product is a separate module that can be swapped in or out as needed – use it all, or just use some – you are in control.
We know that knowledge is power, and to stay ahead of the latest trends and innovations in digital advertising, you need to be in the know. At PubMatic, we provide you with the insights you need to take advantage of all that our industry has to offer.
The platform to help you outperform.
The partnership to help you connect.
The expertise to help you grow.
LET'S BE CLEAR
PubMatic has a longstanding commitment to transparency, and to being open about how digital ad space is traded and about how our own business works. We all need to be up front and helpful in addressing our industry’s challenges and educating the market about these issues.
Executive Roundtable: Debating Transparency in Digital Advertising
It comes as no surprise that transparency has become one of the most pressing issues facing the ad tech industry today. As a leader in ad tech with a focus on providing clarity to the market, PubMatic held our own transparency debate at an executive roundtable in the UK last month.
Parallel Bidding: How Server-Side Wrappers Solve In-App Challenges
In a previous blog post, I outlined misconceptions that many app developers have about in-app header bidding. The launch of our in-app capabilities solved many of the referred issues in monetizing apps effectively. However, publishers’ needs have evolved and some challenges remain. For instance, app developers are limited in the number of header tags they…
TraderTalk TV: PubMatic President Kirk McDonald Talks Supply-Side Evolution
Originally posted on ExchangeWire Last week at Cannes Lions, PubMatic President, Kirk McDonald, sat down with ExchangeWire CEO, Ciaran O’Kane, to discuss the key trends driving the evolution of the supply-side and the growing need for more clarity and transparency in today’s digital ecosystem. Watch the full interview below: Topics included: How publishers regain control of yield, inventory management,…