THE SUPPLY CHAIN
OF THE FUTURE
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WHAT IS SELL-SIDE
TARGETING?
BOOSTING CAMPAIGN ROI
BUYERS WANT CTV
TRANSPARENCY
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THE FUTURE OF
PROGRAMMATIC.
DELIVERED.
PubMatic maximizes customer value by delivering the programmatic digital marketing supply chain of the future
CUSTOMER-SPECIFIC
SOLUTIONS
Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies.
UNBIASED
APPROACH
As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business.
MEASURABLE
QUALITY
We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006.
CUSTOMER-SPECIFIC
SOLUTIONS
Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies.
UNBIASED
APPROACH
As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business.
MEASURABLE
QUALITY
We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006.
PubMatic has been one of Future Today's fastest growing demand partners in the last 6 months. The entire team has been a pleasure to work with and they genuinely understand the value of CTV in the market.
KATYA SHKOLNIK
HEAD OF PARTNERSHIPS
FUTURE TODAY INC.
Working with top SSPs, such as PubMatic, helps Primis provide superior video experience and monetization to our publishers. The Power Verticals contextual solution connects PubMatic’s unique demand with publishers from attractive verticals, such as gaming, finance, music, and pop culture. By creating these inventory packages with PubMatic, we were able to best match demand and supply.
RINAT AVRINA
DIRECTOR OF BUSINESS DEVELOPMENT, CLIENTS
PRIMIS
Addressability is rapidly becoming more complex and it’s crucial for us to lead our clients with sustainable strategies for scalable audience targeting. Through Connect, PubMatic gives Wunderkind and the brands we work with a leading-edge, sell-side portfolio approach to drive successful campaign performance.
HELEN BORAM
DIRECTOR, ACCOUNT MANAGEMENT
WUNDERKIND
Adding OpenWrap as a bidding platform has increased performance of our banner advertising solutions. With PubMatic, we have a high-quality range of partners, an easy way to connect new demand, and the team provide us with valuable support and insights on a regular basis. We’re delighted to have PubMatic as a long-term partner and look forward to testing new solutions as the market matures and evolves.
KATE PARFENYUK
LEAD MONETISATION MANAGER
VERAXEN
Activating PubMatic's Consumer Experience Auction Package provided incremental campaign benefits. We saw improvements across engagement rates and CPMs, and most notably, we reached smaller, niche publishers and achieved an increase in our measurable audible online video inventory. We have consistently exceeded our Audible Rates benchmark through buying via these packages.
LAURA TAYLOR
CENTER OF EXCELLENCE, PROGRAMMATIC TRADER
GOODWAY GROUP
WE HELP YOU STAY AHEAD OF INDUSTRY TRENDS
Quarterly Global Digital Advertising Spend Trends: Q1 2023
