The digital media ecosystem is complex, and each of our clients has unique challenges and opportunities. Our products have been developed to address this, allowing adoption of our entire tech stack or the utilization of individual modules that can be bundled together to build solutions that meet each of our client’s distinct needs.
Our product vision is to provide publishers and buyers with a full advertising technology stack. But the key is that it is not monolithic. Each component of our SEVEN platform is extensible and customizable, so while you can take it as is, you can also build differentiated offerings. Each product is a separate module that can be swapped in or out as needed – use it all, or just use some – you are in control.
We know that knowledge is power, and to stay ahead of the latest trends and innovations in digital advertising, you need to be in the know. At PubMatic, we provide you with the insights you need to take advantage of all that our industry has to offer.
The platform to help you outperform.
The partnership to help you connect.
The expertise to help you grow.
LET'S BE CLEAR
PubMatic has a longstanding commitment to transparency, and to being open about how digital ad space is traded and about how our own business works. We all need to be up front and helpful in addressing our industry’s challenges and educating the market about these issues.
Wrappers collect various services like multiple bid requests, analytics, tracking, and viewability prior to passing them to an ad server. They make it easier for publishers to manage and alter tags. Without a wrapper, ads ops teams have to manually replace header tags on a page to implement changes. It would be easy to dismiss wrappers as just simple container tags, however, there is much more to consider when deciding on which wrapper technology is right for you. Here are five things to consider when choosing a wrapper solution.
Many publishers will keep a handful of partners in the client-side solution and migrate other partners to server-side. The partners which have been live and doing well in a client-side wrapper will stay there. While additional partners are added to their stack through a server-side solution. Publishers are activating as many as eight to ten partners in the server-side. If you can get more fill without added load on the page, why not? Problem solved? Unfortunately no, this approach misses the mark.
Based on interviews with more than a dozen thought leaders from leading brands, agencies and ad tech providers, the study offers an overview of the mechanics of header bidding and assesses the standing of advertisers relative to this technology.