Identity
Management.
DELIVERED.

Meet Identity Hub: Simplified ID management for publishers

Centralize, implement, test and optimize alternative identity approaches for scale and performance.

PubMatic’s Identity Hub is a leading ID management tool for publishers that leverages specialized technology infrastructure in order to simplify the complex alternative identifier market. Through an easy to use, self-serve UI, publishers can implement and manage multiple alternative ID. Utilize detailed reporting to easily understanding what drives campaign success.

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Identity Hub's specialized technology infrastructure enables publishers to

Simplify

SIMPLIFY THE COMPLEX ALTERNATIVE IDENTIFIER MARKET

Manage, implement and configure multiple partner IDs through an easy to use, self-serve UI. ​

Optimize

EASILY UNDERSTAND WHAT DRIVES SUCCESS

Robust testing capabilities with detailed reporting for an optimized alternative ID strategy.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

Monetize

DRIVE MONETIZATION IN COOKIE-RESTRICTED ENVIRONMENTS

Connect seamlessly with buyers to drive programmatic revenue.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

Maximize

MAXIMIZE WRAPPER TECHNOLOGY FOR ADDRESSABILITY

PubMatic Identity Hub is optimized for OpenWrap, the most complete wrapper solution with more than three years of development and 100+ global clients. OpenWrap provides enterprise-grade management and analytics tools, while providing the transparency and flexibility of Prebid open-source.

Partnering across the industry for scaled, standardized addressability

Helping steer the industry towards privacy-Forward addressability

Partnering With Many Of The Leading Alternative Identifiers In Market Today

Identity Hub helps solve for complex ID management  

Centralized UI

One-tag implementation

Performance reporting

Testing

Hear from our customers

We have enjoyed partnering with the Customer Success team at PubMatic. Together we have been able to manage the ID solutions that are the best fit for our business in a single platform. This has provided crucial time savings and improved operational efficiency compared to our previous setup. The curation of solutions is excellent and Prebid integration brings increased demand access for us. It is this combination together that makes Identity Hub and PubMatic the partner of choice for us.

Sören Schachschal
Head of Ad Technology and Ad Management, RP Digital GmbH
View Case Study

Resources

The Publishers’ Guide to Addressability
Don’t Let Google’s Delay Crush the Post-Cookie Future
WTF is The Future of Identity and Addressability
The Present and The Future of Audience Addressability

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