Audience addressability is essential so buyers can recognize a publisher’s audience and bid more on its inventory, maximizing publisher revenue and buyer campaign performance. We help our clients ‘address’ addressability with ID-agnostic solutions that can achieve the accuracy, privacy and scale needed to enable targeted advertising across the open Internet.
Identity Hub extends the preferred open-source, Prebid User ID module, to solve publishers’ need to prioritize adopting the major and broadest ID partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no additional cost.
- Leverage existing Prebid User ID module integrations, including over 10 major partner IDs such as IAB DigiTrust, The Trade Desk Unified ID, ID5, and LiveIntent
- Manage implementation and configuration of partner IDs through an intuitive UI, without the need for valuable developer resources
- Track the incremental value of each partner ID with built-in analytics and reporting
- Increase programmatic ad revenue by ensuring the buy-side can recognize the publisher’s audience and bid on its inventory
PubMatic’s identity solution allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion, providing advertisers with the de-annonymized addressability of the walled gardens across the web.
Identity Hub is pre-integrated with OpenWrap, our leading Prebid-first wrapper solution, so publishers can easily activate the tool with a few clicks. It can also be deployed as a stand-alone identity resolution tool for publishers using other wrappers.
HELPING CLIENTS ADDRESS ADDRESSABILITYGET IN TOUCH
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