IDENTITY HUB

Identity Hub extends the preferred open-source, Prebid User ID module, to solve publishers’ need to prioritize adopting the major and broadest ID partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no additional cost.

  • Leverage existing Prebid User ID module integrations, including over 10 major partner IDs such as LiveRamp, The Trade Desk Unified ID, Criteo ID, Britepool, ID5, LiveIntent, and more
  • Manage implementation and configuration of partner IDs through an intuitive UI, without the need for valuable developer resources
  • Track the incremental value of each partner ID with built-in analytics and reporting
  • Increase programmatic ad revenue by ensuring the buy-side can recognize the publisher’s audience and bid on its inventory

ID AGNOSTIC

PubMatic’s identity solution allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion, providing advertisers with the de-annonymized addressability of the walled gardens across the web.

OPENWRAP INTEGRATION

Identity Hub is pre-integrated with OpenWrap, our leading Prebid-first wrapper solution, so publishers can easily activate the tool with a few clicks. It can also be deployed as a stand-alone identity resolution tool for publishers using other wrappers.

HELPING CLIENTS ADDRESS ADDRESSABILITY

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RESOURCES

3 Programmatic Trends To Prepare For In 2020

Identity Resolution, Supply Path Optimization and Header Bidding will shake up programmatic ad spending in 2020.

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DMEXCO 2019: Omnichannel, Video, and Identity

The topic of video was prevalent throughout the entire show. In addition to video, Identity was being discussed often.

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People-Based Marketing: What’s Next in Identity Resolution

Learn how the availability and adoption of people-based marketing and universal ID solutions stands to benefit the entire advertising ecosystem.

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