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Knowledge sharing is a cornerstone of any successful partnership. At PubMatic, we understand the value that all parties gain by building open lines of communication and educational opportunities. PubAcademy brings this to life for our customers and partners in local markets across the globe.

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OVERVIEW 2016 was a significant year for the mobile advertising industry. Mobile ad spend went up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Mobile advertising is attracting more and more opportunities for publishers and advertisers alike. But along with new opportunities…

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OVERVIEW The needs of the publishing industry are changing at a dynamic pace. The pressure to monetise viewership is encouraging premium publishers to embrace new technologies. The race to adopt programmatic’s next big thing, header bidding, has dominated discussions for obvious reasons – increase in revenue and yield, optimised impressions and more control over inventory.…

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