Empowering publishers with monetization and control, while accelerating innovation through open source and enterprise tools.
Publisher use of header bidding wrappers is widespread, as publishers lean into open source technology to drive transparency, efficiency, and innovation. As a Leader Member of Prebid.org, we can help publishers get the most of open source solutions while providing innovative management tools and performance optimization insights to unlock new revenue opportunities.
A/B TESTING
Get access to robust and innovative A/B testing tools to optimize your wrapper setup and drive incremental yield.
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IDENTITY RESOLUTION
OpenWrap comes pre-integrated with Identity Hub, PubMatic’s leading ID management tool that allows publishers to activate their top ID partners with a few simple clicks.
OPERATIONAL EFFICIENCY
Increase workflow productivity while reducing ongoing technical development, legal compliance, and operational costs.
We were impressed by the PubMatic team from day one. They took the time to understand our goals and challenges and provided a clear strategy with full transparency into how the technology would operate. OpenWrap has surpassed our expectations, performing well above our previous solutions and has saved our teams a significant amount of time which has enabled them to focus on more strategic projects to propel us into the next phase of our digital advertising offering and improve the user experience.
Toyo Keizai Inc is one of Japan’s largest and most well-known publishers, home to a broad range of business-focused publications, books, websites, and news sites. Toyo Keizai’s partnership with PubMatic allowed the publisher to increase programmatic revenues from its news websites, raising average CPM by 23%.
VIEW CASE STUDYWrapper solutions are the latest evolution in the header bidding space. Our new guide highlights the pros and cons of deploying different wrappers — client or server-side and hybrid wrapper solutions — while exploring recent transformations in header bidding, such as the growth of OTT bidding, while examining the benefits of adding identity resolution products, such as PubMatic Identity Hub.
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