UNIFIED BIDDING.
DELIVERED.

Meet OpenWrap: Revenue and Control in One Unified Header Bidding Solution

Our unified header bidding solution, OpenWrap, features specialized infrastructure that gives publishers innovative custom management tools and performance optimization insights to unlock new revenue opportunities across all channels, formats, devices, and screens. OpenWrap is built on Prebid and keeps you at the forefront of the market with easy-to-implement, flexible tools to ensure revenue growth with the highest level of control.

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OPENWRAP HELPS PUBLISHERS BOOST MONETIZATION ACROSS CHANNELS THROUGH BEST-IN-CLASS TECHNOLOGY AND SERVICE

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WEB

WEB

  • A/B testing tools to optimize wrapper setup and increase yield
  • Integration with Identity Hub to leverage IDs to add value to inventory
  • Efficiency gains through reduced technical development, legal compliance, and operational costs

 

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CTV/OTT

CTV/OTT

  • Higher yield through aggregated demand and brand-safe private marketplaces and bespoke deals
  • Optimized ad pods and a TV-like experience provide a better user experience, enhance engagement, and bring increased revenue opportunities

Learn more about OpenWrap CTV/OTT

SDK

SDK

  • Integration with Open Measurement SDK, supply path optimization relationships, and transparent auctions increase access to premium brand spend
  • Efficiency is enhanced in a cloud-based UI — without requiring changes to your SDK or app, or app store approval
  • Workflows and unified demand create a better user experience and optimize monetization

Learn more about OpenWrap SDK

TWO LARGE MOBILE APP DEVELOPERS SAW UP TO A 575% INCREASE IN US BANNER eCPM INTEGRATING OPENWRAP

To maximize their revenue through unique, brand demand, two prominent mobile app developers added OpenWrap to their monetization stack, easily integrating into their current mediation layer through the OpenWrap SDK Interoperability solution.

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