PREBID-AS-A-SERVICE.
DELIVERED.

Meet OpenWrap: Enterprise header bidding solution built on Prebid

Empowering publishers with monetization and control, while accelerating innovation through open source and enterprise tools.

Publisher use of header bidding wrappers is widespread, as publishers lean into open source technology to drive transparency, efficiency, and innovation. As a Leader Member of Prebid.org, we can help publishers get the most of open source solutions while providing innovative management tools and performance optimization insights to unlock new revenue opportunities.

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OpenWrap helps publishers boost omnichannel monetization through

A/B TESTING

TEST, ACTIVATE, AND OPTIMIZE FOR INCREMENTAL YIELD

Get access to robust and innovative A/B testing tools to optimize your wrapper setup and drive incremental yield.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

IDENTITY RESOLUTION

PARTNER WITH THE IDENTITY & DATA PROVIDERS THAT MATTER MOST

OpenWrap comes pre-integrated with Identity Hub, PubMatic’s leading ID management tool that allows publishers to activate their top ID partners with a few simple clicks.

OPERATIONAL EFFICIENCY

TAKE CONTROL OF YOUR OMNICHANNEL INVENTORY — ALL IN ONE PLACE

Increase workflow productivity while reducing ongoing technical development, legal compliance, and operational costs.

We were impressed by the PubMatic team from day one. They took the time to understand our goals and challenges and provided a clear strategy with full transparency into how the technology would operate. OpenWrap has surpassed our expectations, performing well above our previous solutions and has saved our teams a significant amount of time which has enabled them to focus on more strategic projects to propel us into the next phase of our digital advertising offering and improve the user experience.

Tobias Hauschild
Head of Ad Technology, Krone Multimedia
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55%

Increase in paid impressions filled by header bidding
by Krone Multimedia

43%

Yield uplift vs. two existing SSP integrations
by Krone Multimedia

CUSTOMER SPOTLIGHT

Toyo Keizai Inc is one of Japan’s largest and most well-known publishers, home to a broad range of business-focused publications, books, websites, and news sites. Toyo Keizai’s partnership with PubMatic allowed the publisher to increase programmatic revenues from its news websites, raising average CPM by 23%.

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It’s Time To Demand More From Your Header Bidding Solution

Wrapper solutions are the latest evolution in the header bidding space. Our new guide highlights the pros and cons of deploying different wrappers — client or server-side and hybrid wrapper solutions — while exploring recent transformations in header bidding, such as the growth of OTT bidding, while examining the benefits of adding identity resolution products, such as PubMatic Identity Hub.

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Resources

How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s Openwrap
CAIRORCS MEDIA Increase Revenue By 2x With PubMatic's OpenWrap for AMP
Krone Multimedia Increase Revenue By 43% With PubMatic’s OpenWrap​
Debugging OpenWrap Made Easy
Improving Web Vitals Scores with OpenWrap or Prebid.js
How a Simple A/B Test Can Dramatically Improve Ad Monetization

Questions? We are here to help. Our team of experts can talk to you about OpenWrap.

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