REALIZE THE FULL POTENTIAL OF PROGRAMMATIC OTT WITH OPENWRAP

OpenWrap OTT is a Prebid-powered header bidding solution that centralizes 100% of direct and programmatic demand in a server-side parallel auction. Respond to real-time changes in viewer behavior and create flexible opportunities for new demand. Maximize yield with bidding applied holistically to ad pod creation, and deliver fast loading viewing experiences on par with television.

BENEFITS

MAXIMIZE YIELD AND MONETIZATION

  • Flatten the waterfall to compete all demand — from server-side ad insertion, exchanges, demand-side platforms (DSPs) and ad servers — and drive incremental monetization
  • Expand first-look advertiser access to increase competition around inventory that was previously “stuck” in the ad server
  • Increase fill and revenue without losing access to current demand

OPTIMIZE THE ENTIRE AD POD

  • Apply bidding to optimize the performance of the entire pod as opposed to only for one ad slot. Maintain business rules while maximizing monetization and viewer experience
  • Solve for frequency capping, competitive exclusion and back-to-back ads

DELIVER TV-LIKE EXPERIENCES

  • Streamline the path from ad call to ad delivery with a server-side video stack to reduce latency, timeouts and buffering

 

FEATURES

  • Prebid OTT performance, innovation, transparency and control
  • Real-time auctions against curated and brandsafe private marketplace (PMP) inventory
  • Pre- and post- bifraud protection
  • Ad Pod troubleshooting and analytics
  • All screens (connected TV, mobile/tablet and desktop)
  • All formats (pre-roll, mid-roll and post-roll)
  • All ad pod structures (multiple ad slots, based on seconds, etc.) 

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RESOURCES

Video Advertising Requires New Monetization Strategies

Download Forrester’s full study on how video advertising requires new monetization strategies, and what it means for advertisers and publishers looking to improve or maximize their relationships with SSPs.  

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Connection Counts in OTT: Part One – Building Bridges, Crossing Platforms, Improving the User Experience

In this series, we’ll dive deep into the ways in which industry trends have led PubMatic to focus its product development efforts on establishing a clear connection between the stability of linear and the potential of programmatic.

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Demystifying OTT: The Essential OTT Glossary

In the US, over 100 million households—or 80% of all households—have connected TVs (CTV). eMarketer also predicts that CTV ad spend will reach $8.6B this year, with programmatic capturing more than half of that pie.

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