PROGRAMMATIC OTT INNOVATION, POWERED BY PREBID
Over 50% of CTV is transacted programmatically, but we’ve only begun to scratch the surface of what programmatic can deliver for OTT. Most inventory is sold via upfront and guaranteed deals, which leaves little room for nimble responses to changes in market conditions and viewing behavior. While OTT viewership is soaring, programmatic inventory remains limited. Now is the time to rethink the tremendous opportunity to grow scale, engagement and ROI with programmatic and OTT.