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Did you know that mobile game ads drive better product recommendations than TV ads? Mobile gaming in Southeast Asia is more than just play, it’s a high-impact space for brands to reach engaged audiences. Our 2025 study reveals how advertisers can tap into this massive opportunity with the right strategies. What You’ll Learn in This…

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2024’s advertising spend data…

We already know live sports represent a huge opportunity for brands, but there is a halo effect that marketers might be missing out…

New consumer privacy regulations the loss of established audience identifiers, and shifting plans for third-party cookies have fundamentally altered the digital advertising landscape. Despite Google’s decision to continue support for third-party cookies, many of the addressability signals that underpin targeted advertising have already or will disappear from the landscape, at the hand of both consumers…

Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper…