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We bring advertisers and publishers the market-leading insights and expertise to build the digital advertising supply chain of the future.

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Driving the Future: Global Auto Industry & Advertising Outlook

The auto industry has rebounded but advertisers face new challenges: EV infrastructure and adoption, digital-first buyers, tariff pressures and generational divides reshaping the market…

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80% of auto buyers
start their
research online

3 in 5 of auto site
referrals are from
non-auto publishers

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Commerce Media at a Crossroads: Scaling Smarter with SSP Innovation

Commerce media now drives an average of 7% of revenue for networks…

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7% of revenue for networks
now comes from
commerce media

56% of Finance CMNs
leverage CTV ads

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Quarterly Global Advertising Spend Trends: Q2 2025

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q2 2025’s advertising spend data…

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+35% inter-quarter
gains for
Tech & Computing

+106% Q2 YoY for video
ad spend on
Tech & Computing

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Charting a New Course

The travel industry is largely digital. Understanding consumer behaviors and leveraging the right technology is crucial for advertising success…

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81% of travel ad spending
happens through
DIGITAL channels

62% of hotel bookings
happens on desktop

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Game On! Key Insights from the 2025 Gaming Sentiment Study

Did you know that mobile game ads drive better product recommendations than TV ads? Mobile gaming in Southeast Asia is more than just play, it’s a high-impact space for brands to reach engaged audiences. Our 2025 study reveals how advertisers can tap into this massive opportunity with the right strategies. What You’ll Learn in This…

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