INSIGHTS. DELIVERED.

We already know live sports represent a huge opportunity for brands, but there is a halo effect that marketers might be missing out…

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q3 2024’s advertising spend data…

New consumer privacy regulations the loss of established audience identifiers, and shifting plans for third-party cookies have fundamentally altered the digital advertising landscape. Despite Google’s decision to continue support for third-party cookies, many of the addressability signals that underpin targeted advertising have already or will disappear from the landscape, at the hand of both consumers…

Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper…