Unlock the efficiency and transparency of programmatic across all your video campaigns. Activate is an end-to-end solution that puts buyers in control of their media buying strategy, while simultaneously driving more revenue to publishers. Advertisers and publishers no longer need to choose between the automation and real-time optimization of programmatic or the quality and control of Direct IOs.
With Activate, buyers execute direct deals across PubMatic’s premium video inventory with fewer hops, enabling the seamless transition of your direct business for better visibility, stronger campaign performance, less fees, and more sustainability.
GET GREATER CONTROL
Get complete control of the digital supply chain right at the supply source. Curate premium video inventory, create campaigns, execute programmatic media, and optimize in real time.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
DRIVE INCREASED EFFICIENCY
Reduce costs and time spent compared to direct activations by leveraging programmatic automation, accessing lower platform fees and SPO benefits, without managing deals across multiple platforms.
GAIN SELL-SIDE ADVANTAGES
Leverage a self-contained platform for more efficiency than direct buys. Benefit from less data-leakage, higher match rates, lower fraud, increased transparency, closer inventory connection, and stronger performance than traditional programmatic supply chains.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
BUILD A SUSTAINABLE FUTURE
One layer of tech helps decrease carbon emission when compared to the standard programmatic supply chains. Buyers and publishers can work toward reducing their carbon footprint and expand their green spending, achieving their KPIs while making a positive change.
In our effort to master the key challenges of the programmatic market, sustainably reduce complexity for our clients, and provide more transparency, efficiency and brand safety, we are continuously screening the market for innovative, high-quality technology partners. We are excited to collaborate with PubMatic on Activate to further develop our CTV business, achieve better campaign results, and create a more efficient advertising supply chain.
PubMatic has been a critical partner for Fuji TV in creating an efficient and transparent CTV advertising supply chain in Japan. Now with the launch of Activate in the market, we are thrilled to be working together to drive greater success in the programmatic ecosystem.
