ENHANCED MEDIA
ACTIVATION.
DELIVERED.

Activate: Direct Video and CTV Buying That Puts You in Control

Unlock the efficiency and transparency of programmatic across all your video campaigns. Activate is an end-to-end solution that puts buyers in control of their media buying strategy, while simultaneously driving more revenue to publishers. Advertisers and publishers no longer need to choose between the automation and real-time optimization of programmatic or the quality and control of Direct IOs.

With Activate, buyers execute direct deals across PubMatic’s premium video inventory with fewer hops, enabling the seamless transition of your direct business for better visibility, stronger campaign performance, less fees, and more sustainability.

GET IN TOUCH WITH OUR ACTIVATE TEAM

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A MORE EFFICIENT SUPPLY CHAIN FOR A NEW ERA VIDEO BUYING ON THE OPEN INTERNET

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GET GREATER CONTROL

GAIN GREATER CONTROL OVER YOUR VIDEO INVESTMENT

Get complete control of the digital supply chain right at the supply source. Curate premium video inventory, create campaigns, execute programmatic media, and optimize in real time.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

DRIVE INCREASED EFFICIENCY

DRIVE EFFICIENCY ACROSS VIDEO CAMPAIGNS, WITH FEWER HOPS

Reduce costs and time spent compared to direct activations by leveraging programmatic automation, accessing lower platform fees and SPO benefits, without managing deals across multiple platforms.

GAIN SELL-SIDE ADVANTAGES

CAPTURE PROGRAMMATIC SELL-SIDE ACTIVATION BENEFITS

Leverage a self-contained platform for more efficiency than direct buys. Benefit from less data-leakage, higher match rates, lower fraud, increased transparency, closer inventory connection, and stronger performance than traditional programmatic supply chains.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

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BUILD A SUSTAINABLE FUTURE

BUILT TO SUPPORT A SUSTAINABLE AND RESPONSIBLE MEDIA SUPPLY CHAIN

One layer of tech helps decrease carbon emission when compared to the standard programmatic supply chains. Buyers and publishers can work toward reducing their carbon footprint and expand their green spending, achieving their KPIs while making a positive change.

Resources

A man uses his laptop computer to read the Supply Chain of the Future whitepaper
The Supply Chain of the Future
Two women, watching media on a tablet
It’s Time to Activate Your New Programmatic Supply Chain

Questions? We are here to help

Our team of experts can talk to you about PubMatic Activate.