THE DIGITAL ADVERTISING
SUPPLY CHAIN OF THE FUTURE.
DELIVERED.

PubMatic SSP: Maximize revenue and control how your audiences are accessed

A sell-side platform should take you where you need to be: on the path to success with the digital advertising supply chain of the future. The PubMatic SSP is built with publisher value at the core. We bring together technical innovation, unique demand, and sophisticated analytics to ensure you are in control of your revenue opportunities and user experience across the channels and formats that matter: CTV, online video, mobile app, web, and beyond.

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WHY PUBMATIC SSP

OPTIMIZE ACCESS

MATCH PREMIUM DEMAND TO YOUR INVENTORY

Optimize access to your audiences across screens, channels, and ad formats, matching buyer needs to your inventory at scale. Publishers get unique, supply path optimized and addressable brand demand — from the SSP of choice for the top advertisers and agencies in the world. Rigorous ad quality tools and processes help safeguard your inventory and protect user experience with measurable quality.
 

OUR ROLE IN THE DIGITAL ADVERTISING ECOSYSTEM

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IMPROVE MONETIZATION

DELIVER PERFORMANCE AND CONTROL

Through the PubMatic SSP, you drive optimized performance and omnichannel scale across media types. We offer a full suite of programmatic deal models to improve your monetization. Curate inventory access through customized packaging while maintaining control over your audiences, inventory, and data.

 

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DRIVE OPERATIONAL EFFICIENCY

DRIVE OPERATIONAL EFFICIENCY

We remove the operational headaches and technical complexity of programmatic monetization. Our SSP enhances most any monetization setup. Our customer-specific monetization strategies support your goals, whether through off-the-shelf technology or customized access via APIs.
 

FLEXIBLE INTEGRATIONS

Partnerships

FUTURE PLC ACHIEVES A 69% INCREASE IN PMP REVENUES

With a renewed strategy, we have been focused on growing our EMEA PMP business in order to maintain pace across our ever-growing premium portfolio. Since 2019, PubMatic have offered multiple layers of support from navigating the complexities of the marketplace, to training our Ops team within the PubMatic UI. This will undoubtedly continue to have a positive impact on our business and the relationship we have built with the team at PubMatic has really helped to move the needle. From the outset, the team have been hugely professional, proactive and open to collaboration in utilizing their demand relationships in order to align our PMP opportunities with premium advertisers.

STEPHEN WINDEGAAR
COMMERCIAL GROUP HEAD, PROGRAMMATIC EMEA & LATAM
FUTURE PLC
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