FUTURE PLC ACHIEVES A 69% INCREASE IN PMP REVENUES
Future Plc is a global, multi-platform media company. Every day, Future connects over 319 million people worldwide with their passions in fields such as video games, technology,and more
STORY BEHIND THE SUCCESS
Private Marketplaces (PMPs) continue to offer the best combination of unparalleled access to unique audiences, quality assurance, and transparency. Future regards their PMP business as a priority core growth area in EMEA. As such, Future prioritised finding a partner who could help them achieve their PMP goals of increased PMP performance, scale and revenues.
THE SOLUTION: PRIVATE MARKETPLACES
When Future moved PMP deals to PubMatic in 2019, they gained instant access to pre-existing buyer deals and private auctions. The PubMatic team took care of setup, troubleshooting, and reporting, areas in which Future lacked resources prior to partnering with PubMatic. Our dedicated team liaised with the top trading agency desks in the region to update them on Future’s portfolio and packaged deals specific to the advertisers on Future’s wish–list. As a result of this partnership, Future experienced an average uplift of 69% in total PMP revenues during the period of Q1-Q3 2020 (monthly average vs. the beginning of the period).