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Featured
PubMatic Delivers 24% Revenue Uplift for Tokyo Tsushin Group
Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in…
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8.4X
The average CPM
for US Inventory
for US Inventory
24%
Total revenue
uplift
uplift
Featured
Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate
The GREENIES™ Brand offers premium dental treats designed for dogs and cats. These treats help freshen breath, reduce tartar buildup, and maintain healthy teeth and gums. Made with natural, easily digestible ingredients, GREENIES come in various sizes to accommodate different breeds and pet sizes. Mars Petcare, a global leader in pet health and nutrition, ensures…
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20%
Over performance
against sales
lift goals
against sales
lift goals
126%
Over delivery
in incremental
sales goals
in incremental
sales goals
Featured
Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign
A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
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100%
Achieved
CTV CPC
Benchmark
CTV CPC
Benchmark
+17%
Above Online
Video VCR
Benchmark
Video VCR
Benchmark
Featured
Sofascore Increases Programmatic Revenue by 197% with PubMatic's OpenWrap SDK
Sofascore is a sports data company based in Croatia that attracts 24 million monthly users globally. It offers live score services through its website and mobile apps that cover around 11,000 tournaments in over 20 sports and more than 30 languages.
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197%
Increase in
revenue
revenue
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