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We are building the digital advertising supply chain of the future. See how PubMatic is delivering results for the world's leading publishers and advertisers.

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Japan’s Leading Newspaper Publisher Nikkei Expands Reach via Programmatic Partnership with PubMatic

Nikkei Inc. is Japan’s leading economic media group, centered around The Nikkei and the Nikkei Online Edition. Celebrating its 150th anniversary in 2026, the company delivers trusted content across digital platforms, magazines, books, video, and cultural events to audiences worldwide. The Nikkei Online Edition has over one million paying subscribers, with a total of around…

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3.17X Programmatic
Revenue Growth

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CTV That Delivers: A 7.2% Lift in Brand Consideration with a Unified Programmatic Strategy

In Germany, a leading online platform for handmade goods set out to boost brand awareness and drive deeper consideration among new audiences. Partnering with OMG Outcomes, the team turned to PubMatic’s Activate to streamline programmatic execution and access premium CTV inventory. The goal: deliver high-impact, cross-device campaigns with efficiency and scale. By leveraging real-time insights,…

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+7.2% BRAND
CONSIDERATION

3.2% PURCHASE
INTENT

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Curating Quality Inventory at Scale on Behalf of OMD

PubMatic’s approach to inventory curation brings together the best of brand-safety, premium omnichannel inventory, and addressable signals that are optimized to drive more transparent and effective outcomes for advertisers. Given the growing demand for quality inventory in the market, high-level Omnicom strategy aligns with this approach to curation, emphasizing premium programmatic solutions for its clients.

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5% Increase in ROAS

ZERO Loss in Scale

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Achieving A 50%+ Reduction in CPA Through Strategic Supply Intelligence and Supply-Side Targeting

Smart Supply leverages AI-driven supply intelligence to optimize programmatic inventory at the source. In collaboration with leading SSPs like PubMatic, it filters high-performing, brand-safe supply agnostically enabling precise segmentation and an outcomes-first approach using quality, scalable inventory.

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>50% Reduction
in CPA

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zMaticoo Achieves 270% Revenue Growth and Strategic Collaboration Through PubMatic’s Access Membership Program

zMaticoo is a leading APAC-based technology company with a global footprint with offices across APAC, the US, and EMEA. Their proprietary SDK is integrated by more than 8,000 apps worldwide, powering a diverse portfolio of mobile apps across gaming, utility, and streaming categories. zMaticoo’s supply and audience are widely spread across the globe, with 50%…

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