As consumers shift more of their time and mindshare to tablets, smartphones and other connected mobile devices, ad spend quickly follows. At PubMatic, we have consistently led mobile monetization innovation and developed mobile-first products, services and insights that help publishers capitalize on this growing trend.
Publishers can optimize the value of each mobile impression with our data enrichment capabilities. This enables them to enhance each impression with first-party data parameters and profitably leverage their custom audiences across devices. We also allow our media buyers to identify and behaviorally target users across desktop and mobile devices while also providing full transparency.