UNIFIED AD SERVER

In today’s multiscreen world, it is increasingly important for publishers to maintain efficiency and authority of their mobile ad serving to increase the monetization of their inventory and audience. Built as a mobile-first solution, our Unified Ad Server provides holistic inventory management across mobile, desktop and tablet.

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HEADER BIDDING

As consumer behavior shifts toward mobile browsing, publishers must ensure that their monetization strategies are built with cross-screen consumption in mind. All of our header bidding products allow publishers to optimize yield across their mobile inventory, across mobile web and app.

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PROGRAMMATIC DIRECT

Consumers are engaging with premium content on mobile devices more than ever before. Innovation and automation are making it possible for publishers to expand monetization from these audiences without sacrificing the control they get from direct buy transactions. With our Programmatic Direct products, both publishers and buyers can leverage premium opportunities in mobile.

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Helping publishers and buyers stay ahead of consumer behavior

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RESOURCES

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PubMatic Quarterly Mobile Index (QMI) for Q4 2016

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Is Mobile In-App Header Bidding Real?

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case study: Softonic

The PubMatic and Softonic partnership began when Softonic first leveraged Mocean, PubMatic’s mobile ad server, in 2014. At first PubMatic was only tasked with setting up Softonic’s direct native campaigns. The publisher expanded the relationship to more of its programmatic efforts to maximize…

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OTHER SOLUTIONS