UNIFIED AD SERVER

In today’s multiscreen world, it is increasingly important for publishers to maintain efficiency and authority of their mobile ad serving to increase the monetization of their inventory and audience. Built as a mobile-first solution, our Unified Ad Server provides holistic inventory management across mobile, desktop and tablet.

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HEADER BIDDING

As consumer behavior shifts toward mobile browsing, publishers must ensure that their monetization strategies are built with cross-screen consumption in mind. All of our header bidding products allow publishers to optimize yield across their mobile inventory, across mobile web and app.

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PROGRAMMATIC DIRECT

Consumers are engaging with premium content on mobile devices more than ever before. Innovation and automation are making it possible for publishers to expand monetization from these audiences without sacrificing the control they get from direct buy transactions. With our Programmatic Direct products, both publishers and buyers can leverage premium opportunities in mobile.

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Helping publishers and buyers stay ahead of consumer behavior

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RESOURCES

PubMatic Quarterly Mobile Index (QMI) Q1 2018

PubMatic released its Q1 2018 Quarterly Mobile Index (QMI), identifying key trends in mobile advertising with benchmarks around pricing, volume and growth.

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Mobile World Congress 2018 Themes and Trends

Didn't get to attend Mobile World Congress or want a recap of the key themes? Discover what stood out to PubMatic's Emma Newman here.

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Mobile App Programmatic Growth in 2018

Most programmatic conversations today have an inherent assumption of display-first monetization; what about in-app header bidding? Learn what is next here.

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The Rise of Mobile Web and In-App Header Bidding

Mobile is continuing to grow and evolve. Dive into the rise of mobile web header bidding and how in-app header bidding is emerging.

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OTHER SOLUTIONS