UNIFIED AD SERVER

In today’s multiscreen world, it is increasingly important for publishers to maintain efficiency and authority of their mobile ad serving to increase the monetization of their inventory and audience. Built as a mobile-first solution, our Unified Ad Server provides holistic inventory management across mobile, desktop and tablet.

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HEADER BIDDING

As consumer behavior shifts toward mobile browsing, publishers must ensure that their monetization strategies are built with cross-screen consumption in mind. All of our header bidding products allow publishers to optimize yield across their mobile inventory, across mobile web and app.

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PROGRAMMATIC DIRECT

Consumers are engaging with premium content on mobile devices more than ever before. Innovation and automation are making it possible for publishers to expand monetization from these audiences without sacrificing the control they get from direct buy transactions. With our Programmatic Direct products, both publishers and buyers can leverage premium opportunities in mobile.

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Helping publishers and buyers stay ahead of consumer behavior

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RESOURCES

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PubMatic Quarterly Mobile Index (QMI) for Q2 2017

The Q2 2017 QMI report identifies six key trends, including rising header bidding monetization opportunities on mobile, emerging programmatic formats like video and native, and the increasing popularity of mobile private marketplaces (PMPs).

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Localsensor In-App Buying

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Parallel Bidding: How Server-Side Wrappers Solve In-App Challenges

The server-side capabilities of PubMatic’s OpenWrap enable app developers to achieve the full benefits of header bidding that desktop and mobile web publishers have been experiencing since the introduction of wrappers to the ecosystem.

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OTHER SOLUTIONS