The demand for streaming video content is higher than ever and consumers are moving their viewing habits to multiple screens and devices. This creates an opportunity for publishers and advertisers to add programmatic video advertising solutions to their existing display and television strategies as a way to strengthen their consumer engagement. Streaming and digital video formats have unique complexities, and PubMatic has honed our CTV and OTT technology to deliver great viewing experiences while maximizing publisher and advertiser returns.

EXPLORE OUR PROGRAMMATIC VIDEO ADVERTISING PRODUCTS

PUBMATIC SSP
FOR PUBLISHERS

The PubMatic SSP brings together technical innovation, unique demand, and sophisticated analytics to ensure you control your revenue opportunities and user experience across the channels and formats that matter: CTV, online video, mobile app, web, and beyond.

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CONNECT
FOR PUBLISHERS

Connect brings you future-proofed revenue opportunities, while maintaining the highest level of security and respect for user privacy. Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted.

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OPENWRAP

Our unified bidding solution features specialized infrastructure that gives publishers innovative custom management tools and performance optimization insights to unlock new revenue opportunities across all channels, formats, devices and screens.

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PubMatic's OpenWrap OTT technology prioritizes the viewer experience while also delivering header bidding auction dynamics that can help us maximize ad performance for our clients. We're also thrilled that PubMatic's solution is built on Prebid, which allows for more transparency, flexibility and integration opportunities so we can continue providing a safe streaming environment for families.

DANIEL RIDDELL, CHIEF TECHNOLOGY OFFICER AT KIDOODLE.TV


KEY CAPABILITIES

Ad Quality​
Analytics​
Cross-Screen Video​
Open Market​
PMP & PG​
Unique Demand​

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