PubMatic In The News

Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform which provides privacy-first access to market leading data and insights to enhance how inventory and data are packaged and transacted.

Catanzaro joins PubMatic from Roku, where he was Head of Publisher Media Strategy, leading the product team by providing automated solutions for publishers, including self-service header bidding.

The original quantitative findings in this report were derived from a survey of 112 commerce media company professionals in France, Germany, Spain, and the UK. The findings cover how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalize on opportunities within the sector.

Horizon Media has announced a supply path optimization (SPO) partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.

emetriq, part of Deutsche Telekom, specialists in data-driven online marketing and one of the leading providers of targeted advertising in Germany, and PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that emetriq is offering their audience targeting to PubMatic’s Connect buyers to help them reach the right consumers, deliver relevant ads, while ensuring campaigns are delivering ROI and consumers are enjoying a better ad experience.