PubMatic In The News

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IN THE NEWS September 19, 2017

Forty-Eight Hours at dmexco: What I learned and What You Need to Know

By Peter Barry, Country Manager, Australia & New Zealand Originally published on IAB Australia  This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn’t do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish booths, speakers,…

IN THE NEWS September 4, 2017

SSPs Must Evolve or Risk Becoming Irrelevant

By Rajeev Goel, CEO & Cofounder Originally published on Adweek We are in the midst of a technological revolution. Digital media has embraced automation as a driver of innovation. Programmatic originally served as a secondary revenue stream for undersold inventory; it has now evolved to encompass the full range of inventory and sales channels. This…

IN THE NEWS April 12, 2017

APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

By Nigel Kwan, Marketing Director, APAC Originally published on ExchangeWire Whilst it may seem to lurch from one existential crisis to another – spanning ad fraud, viewability, and walled gardens, to name a few – what is undisputed is that programmatic is, and has been for several years now, mainstream and dominating the agenda. It…

IN THE NEWS March 23, 2017

The Death Of The Third Party Ad Exchange

By Rajeev Goel, Co-Founder and CEO, PubMatic Originally published on AdExchanger The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to data management platforms (DMPs) and ad exchanges, has stirred continuous debate. As the industry evolved, the focus of many platforms started…

IN THE NEWS February 10, 2017

The Next Evolution Of Header Bidding: The Biddable IO

By Kyle Dozeman, VP of Advertiser Solutions, Americas, PubMatic Originally published in MediaPost Header bidding has changed the structure of the digital advertising industry and, as a result, new things are possible. Today, buyers can use programmatic technology to achieve everything previously possible only with a traditional insertion order (IO). This, of course, was not…