IN THE NEWS August 20, 2019
Although digital advertising continues to snap up billions of ad dollars annually, brand-safety snafus, data-driven scandals and the constant threat of ad fraud are leading players in the programmatic space to be more choosy about where they spend their media money.

IN THE NEWS August 13, 2019
PubMatic released a case study about its integration with the unified ID solution based on campaigns from the beginning of 2019. Using The Trade Desk ID with other integrated vendors brought match rates to almost 100% when impressions included a cookie, similar to Index Exchange’s reported results, and doubled the chances that the buy-side partner would bid on the inventory, according to PubMatic.

IN THE NEWS February 19, 2019
February 19, 2019 Originally published in AdNews Tina Tsang Our Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to PubMatic associate director…

IN THE NEWS January 30, 2019
By Jason Barnes, CRO APAC | January 30, 2019 Originally published in Digital Market Asia I made a number of predictions at the start of 2018, and all of them featured in an industry marked by rapid change: agency holding groups are making fundamental changes to their business models, ad fraud scandals continue to dominate the headlines,…

IN THE NEWS January 30, 2019
By Evan Simeone, SVP Product Management | January 30, 2019 Originally published in SmartBrief Machine learning has already captured the industry’s attention and driven rapid changes in ad technology, which is the least it could do given the amount of hype it has received. What’s even more fascinating, though, is that the pace of the…

Archive