IN THE NEWS January 21, 2020
2019 was another auspicious year for digital video with global viewership growing by 7.2% across all channels, and it shows no signs of slowing down in 2020

IN THE NEWS January 21, 2020
Google’s plan to phase out third-party cookies is about getting the best of both worlds. Protecting the privacy of individuals online, while still promoting an open ecosystem that benefits publishers. So it comes as little surprise that the online advertising industry has (mostly) welcomed the move.

IN THE NEWS January 17, 2020
As the furor continues in the wake of Google’s decision to kill third-party cookies, the company is pitching its Privacy Sandbox as the alternative. The initiative has been promised as a way to curtail improper tracking while continuing to allow ad targeting within Google’s Chrome browser. But members of the advertising industry are concerned that…

IN THE NEWS January 15, 2020
The 2020s will be a defining era for the adtech space. While it has so far enjoyed rapid growth, the next decade will be defined by its ability to address its flaws and retrofit rules and regulations while continuing to grow and innovate.

IN THE NEWS January 6, 2020
Digital advertising tech company PubMatic has launched a new ID-agnostic identity management solution called Identity Hub.