OUR PRODUCTS
Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable. Each product in our programmatic ad stack is a distinct module that can be utilized if it’s helpful or removed if it’s not. This allows you to optimize your performance, your way.
ADDRESSABILITY SUITE
PubMatic recommends a portfolio approach to addressability. Learn how we are helping advertisers and publishers prepare for advertising without third-party cookies.
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AUDIENCE ENCORE
Audience Encore helps marketers, publishers and data owners transact on audience data by giving more control to the data owner and better ROI for the advertiser, all with data privacy at the core.
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IDENTITY MANAGEMENT
Identity Hub helps publishers navigate the complex alternative ID market with simple ID management, implementation, and configuration of multiple partner IDs through an easy to use, self-serve UI.
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AD QUALITY
Our products help safeguard publishers’ audiences across channels, screens and ad formats, allowing them to proactively address brand safety threats and protect the end user experience.
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CROSS-PLATFORM VIDEO
Maximize monetization across all screen with multi-integration support for video bidding in PubMatic’s unified platform.
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INVENTORY QUALITY
Our teams and tools inspire buyer confidence by rigorously vetting publishers to detect and filter out invalid traffic and other nefarious activity, while bolstering brand safety.
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MEDIA BUYER CONSOLE
Powered by easy-to-understand, real-time data and proactive deal health intelligence, our Media Buyer Console helps buyers make smarter, faster decisions that increase campaign performance.
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OPENWRAP:
Empowering publishers with control and transparency, while accelerating innovation through open-source and enterprise tools.
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OPENWRAP OTT
*Just Launched* Centralize 100% of direct and programmatic demand and increase yield with Prebid-powered bidding applied holistically to ad pod creation.
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OPENWRAP SDK
In-app header bidding technology built from the ground up from our SDK team to support Prebid. This lightweight SDK connects to multiple cloud demand partners to improve app performance and increase competition for your inventory.
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PRIVATE MARKETPLACES
Our products enable publishers to manage and package premium audiences and inventory for buyers while maintaining high levels of control. Powered by real-time insights, the transaction processes are streamlined for maximum value retention on both sides.
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RTB ADVERTISING TECHNOLOGIES
Our SSP provides the greatest variety of selling options across screens and ad formats. Through robust relationships with the leading exchanges, our SSP provides the connections that drive higher yield.
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