OUR PRODUCTS

Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable. Each product in our programmatic ad stack is a distinct module that can be utilized if it’s helpful or removed if it’s not. This allows you to optimize your performance, your way.

PUBMATIC CLOUD

Our PubMatic Cloud offers a customizable platform as a service (PaaS) that delivers the benefits of a proprietary solution out of the box, so you can focus on what truly differentiates your business. Discover how you can grow with PubMatic.

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OPENWRAP: PREBID AS SERVICE

Empowering publishers with control and transparency, while accelerating innovation through open-source and enterprise tools.

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OPENWRAP OTT

*Just Launched* Centralize 100% of direct and programmatic demand and increase yield with Prebid-powered bidding applied holistically to ad pod creation.

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OPENWRAP SDK

In-app header bidding technology built from the ground up from our SDK team to support Prebid. This lightweight SDK connects to multiple cloud demand partners to improve app performance and increase competition for your inventory.

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PRIVATE MARKETPLACES

Our products enable publishers to manage and package premium audiences and inventory for buyers while maintaining high levels of control. Powered by real-time insights, the transaction processes are streamlined for maximum value retention on both sides.

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MEDIA BUYER CONSOLE

Powered by easy-to-understand, real-time data and proactive deal health intelligence, our Media Buyer Console helps buyers make smarter, faster decisions that increase campaign performance.

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RTB ADVERTISING TECHNOLOGIES

Our SSP provides the greatest variety of selling options across screens and ad formats. Through robust relationships with the leading exchanges, our SSP provides the connections that drive higher yield.

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DIGITAL ADVERTISING INVENTORY QUALITY

Our teams and tools inspire buyer confidence by rigorously vetting publishers to detect and filter out invalid traffic and other nefarious activity, while bolstering brand safety.

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ad quality

AD QUALITY

Our products help safeguard publishers’ audiences across channels, screens and ad formats, allowing them to proactively address brand safety threats and protect the end user experience.

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IDENTITY RESOLUTION

‘Address’ addressability with our ID-agnostic solutions that can achieve the accuracy, privacy and scale needed to enable targeted advertising across the open Internet.

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AUDIENCE ENCORE

Audience Encore is a platform designed to improve the way marketers and data owners transact on audience data by giving more control to the data owner and better ROI for the advertiser.

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CROSS-PLATFORM VIDEO

Maximize monetization across all screen with multi-integration support for video bidding in PubMatic’s unified platform.

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