PubMatic In The News

Today, PubMatic announces expansion into France as part of the company’s strategic investment in high-growth markets. The Paris based team will join PubMatic’s roster of established local market teams working across Europe, including London, Amsterdam, Hamburg, Madrid, Milan, Munich and Stockholm.

PubMatic announced that Verve Group and Scream Malmo have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale.

PubMatic today released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.”

By activating Semasio’s audience segments within PubMatic’s Connect, OMD Netherlands and OMG Germany engaged more consumers compared to DSP activation.

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Connect permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.