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The Agentic AI Blueprint Automation transformed programmatic execution. Agentic AI will redefine decision‑making. This whitepaper explores how autonomy, st...

PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising PubMatic today announced the launch of AgenticOS, an operating system designed to orchestrate agent‑to‑agent advertising execution...

Moving Beyond “AdCP vs ARTF”: Understanding the Agentic Landscape Taking Shape As agentic advertising moves from theory to execution, a false debate has emerged: AdCP vs ARTF. In reality, these frameworks oper...

PubMatic and Kontext Partner to Open Programmatic Access to AI-Powered Conversational Inventory PubMatic and Kontext have partnered to open programmatic access to AI-powered conversational ad inventory. This collaboration enab...

PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA PubMatic and NVIDIA announce breakthrough results from a multi-year collaboration to power real-time ad decisioning on the open in...

Defining the Future of Programmatic Collaboration: Charting the Course for Agent-to-Agent Communication PubMatic has published the first in a series of open specifications for AI agent-to-agent communication protocols in programmatic ...