PUBMATIC AND AMNET DELIVER 25.7% UPLIFT IN VIDEO COMPLETION WITH FRANCE’S FIRST AGENTIC CAMPAIGN
PubMatic partnered with Amnet to run France’s first Agentic advertising campaign for Interbev, France’s National Interprofessional Livestock and Meat Association. The video activation targeted cooking enthusiasts and consumers of responsibly sourced meat. Powered by PubMatic’s AgenticOS, the campaign automated setup and optimisation from a simple natural‑language brief.
THE CHALLENGE
Amnet wanted to simplify programmatic workflows and improve campaign efficiency and transparency. Traditional setups require multiple tools, manual processes, and hours of configuration, limiting speed and flexibility.
The agency was looking for an innovative partner who could offer a solution that would reduce operational effort without compromising performance or quality.
THE SOLUTION: AGENTICOS & ACTIVATE
Amnet partnered with PubMatic to automate campaign activation using AgenticOS, PubMatic’s AI-powered agentic operating system. From a simple natural-language brief, AgenticOS interpreted campaign objectives and configured targeting, formats, and optimisation rules in minutes, reducing setup time by 80%.
Inventory access and delivery ran through Activate, PubMatic’s direct-to-supply buying platform, giving agents real-time visibility into both buy-side performance and sell-side inventory dynamics.
This integrated data access enabled agents to make autonomous optimization decisions – adjusting bids, reallocating budget, and refining audience targeting – with complete transparency into how demand and supply were performing. This gave Amnet precise audience targeting, real-time optimisation, and full transparency across the campaign life cycle. Brand-safe delivery was ensured across premium video environments, with agents continuously monitoring performance and adjusting to KPIs autonomously, within the agency’s and client’s specific guidelines and guardrails.
The outcome was a leaner, faster workflow that gave Amnet complete control over campaign data and delivery, without sacrificing performance or cost efficiency.
“At Amnet, we’ve always been committed to innovation, which means being willing to experiment before others do. Running France's first agentic campaign with PubMatic and their AgenticOS was exactly that kind of test, and the results validated the approach. Faster setup, stronger video performance, and full transparency. This is where programmatic is heading.
Amnet