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Featured
Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate
The GREENIES™ Brand offers premium dental treats designed for dogs and cats. These treats help freshen breath, reduce tartar buildup, and maintain healthy teeth and gums. Made with natural, easily digestible ingredients, GREENIES come in various sizes to accommodate different breeds and pet sizes. Mars Petcare, a global leader in pet health and nutrition, ensures…
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20%
Over performance
against sales
lift goals
against sales
lift goals
126%
Over delivery
in incremental
sales goals
in incremental
sales goals
Featured
Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign
A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
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100%
ACHIEVED
CTV CPC
BENCHMARK
CTV CPC
BENCHMARK
+17%
ABOVE ONLINE
VIDEO VCR
BENCHMARK
VIDEO VCR
BENCHMARK
Featured
Sofascore Increases Programmatic Revenue by 197% with PubMatic's OpenWrap SDK
Sofascore is a sports data company based in Croatia that attracts 24 million monthly users globally. It offers live score services through its website and mobile apps that cover around 11,000 tournaments in over 20 sports and more than 30 languages.
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197%
Increase in
revenue
revenue
Featured
PubMatic Delivers 27% CPM Uplift for Dwango
Dwango Co., Ltd., founded in 1997, is one of Japan’s leading IT companies. Niconico Douga, operated by Dwango, is a social video media platform with over 96 million members where people can enjoy commenting on posted videos that are mainly UGC.
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27%
Overall
CPM
CPM
11%
Overall
Revenue
Revenue
Filter:
Activate
CTV/OTT
Video
Activate
CTV/OTT
Video
OpenWrap
OpenWrap SDK
OpenWrap SDK
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OpenWrap Web
OpenWrap
OpenWrap SDK
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