MEDIAVINE INCREASED OPENRTB NATIVE DEMAND VIA PUBMATIC PARTNERSHIP
Mediavine, founded in 2004, now exclusively represents 10,000 publisher partners and is a Comscore Top 20 property.
Mediavine launched its OpenRTB-based native solution in late 2020 to diversify demand for existing ad placements.
This was a great alternative to the standard 300×250 banner, offering advertisers and users an engaging ad experience to combat “banner blindness.” Building their own OpenRTB native solution allowed Mediavine to control the look and feel of native ads. However, Mediavine still faced challenges in driving more native demand.
PUBMATIC'S SCALE & SPEED
PubMatic’s OpenRTB native support and scaled DSP portfolio enabled a smooth integration, seamless launch, and expedited ramp-up.
After only two months live, PubMatic had risen to become Mediavine’s number-two OpenRTB native partner. Since launching native with PubMatic, Mediavine has achieved a 24% increase in monthly native revenue.