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We are building the digital advertising supply chain of the future. See how PubMatic is delivering results for the world's leading publishers and advertisers.
Featured
Driving Performance with the Power of Sell-Side Targeting Through Connect
A leading casual dining brand partnered with its agency to drive efficient campaign performance by leveraging commerce media audiences. The goal was to optimize reach and cost efficiency while maintaining strong engagement.
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11%
Lower CPC
33-60%
lower cost
per unique reach
per unique reach
Featured
Kroger Precision Marketing Boosts Video Campaign Performance with PubMatic
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.
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20%
Increase in click
through rate
through rate
Featured
How Overwolf Scaled PMP and Buyer Relationships with PubMatic's Access Membership
Overwolf is revolutionizing gaming by unleashing the power of creator innovation. Overwolf’s infrastructure transforms passionate gamers into digital architects, empowering them to build in-game apps that supercharge the gaming experience.
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+23%
PMP Growth
+28%
Spend increase
Featured
Philo and PubMatic Partner on CTV Transparency Innovation
Philo, an entertainment-focused streaming service focused on programmatic activation, looks to equip advertisers with a high level of transparency and addressability by sharing robust bidstream signals. These identifiers and contextual signals enable advertisers to reach their desired audiences in an effective, brand-safe way and build trust and accountability in a premium CTV environment.
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98%
Coverage in
unique IDs
unique IDs
98.9%
Coverage in Tier 1
content object signals
content object signals
Featured
PubMatic Delivers 24% Revenue Uplift for Tokyo Tsushin Group
Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in…
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8.4X
The average CPM
for US Inventory
for US Inventory
24%
Total revenue
uplift
uplift
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