PUBMATIC DELIVERS AN INCREASE IN CPMs AND RPMs FOR ABS-CBN
ABS-CBN is one of the leading media and entertainment companies in the Philippines. They have offerings across a range of media platforms, servicing a wide array of customer segments. The company also delivers programming outside of the Philippines to more than 3 million viewers in North America, the Middle East, Europe, Australia, and throughout Asia.
ABS-CBN needed to revamp their ad tech stack to improve efficiency and revenue for their web properties. Their previous tag-based setup was used for all activations across banner inventory, but it was not delivering to expectations.
THE SOLUTION: OPENWRAP WEB
With the help of PubMatic’s team of experts, ABS-CBN successfully implemented a unified auction solution via OpenWrap Web. The shift to a more dynamic and efficient inventory management helped the publisher understand the true value of each impression and ad request.
This OpenWrap Web integration also enabled ABS-CBN to activate bespoke deals for advertisers, which helped scale agency ad spend and opened additional partnership opportunities.