INSIGHTS. DELIVERED.

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q1 2026’s advertising spend data…

Co-viewing is changing how APAC audiences consume video. As the home screen becomes the hub for shared content, brands have a powerful new opportunity to engage viewers together — activated most efficiently through programmatic solutions…

Automation transformed programmatic. Now comes the harder question: what does it mean when the new phase is defined by intelligent, autonomous decision‑making? Agentic AI systems are already planning, transacting, and optimizing media in real time. Advertisers, agencies, and publishers who understand this shift early will have a structural advantage. Those who don’t risk being shaped…

The auto industry has rebounded but advertisers face new challenges: EV infrastructure and adoption, digital-first buyers, tariff pressures and generational divides reshaping the market…

Commerce media now drives an average of 7% of revenue for networks…