Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper engagement and retailers can drive incremental revenue. Gain valuable insights into:

• How different types of media drive Australian shopper engagement and response at the top and bottom of the purchase funnel
• Nuances in response according to demographic and household type
• How the open internet compares to social media for offsite audience targeting
• How both endemic and non-endemic brands can benefit from retail media

Download the report to learn more.