THE PUBMATIC BLOG

Programmatic comes of age with connected TV and OTT

Why mobile in-app advertising is the future

Audience Encore: Creating a targeted PMP deal

Publishers grapple with high clicks but low prices in pandemic

New Fraud Schemes Highlight Need for Buyer Focus on Quality

Audience Encore: How to Get Started on the Platform

New Consumption Habits Will Drive Cross-Platform Video Strategies

INFOGRAPHIC: Impact of Covid-19 on Global Ad Spend

In-app mobile: Bridging the opportunity gap

Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

The TV Era Isn’t Over, It’s Just Getting Started

Introducing Audience Encore: PubMatic’s Privacy By Design Approach to Audience

It’s time for publishers to stop playing chicken with in-app advertising

Product Management Insights from PubMatic’s Mike Chowla

The Time Is Now To Prioritize The Mobile In-app Video Experience

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