THE PUBMATIC BLOG

Leading Through Change: Jana Friedman

PubMatic ML Hackathon 2020 – Rise of the Machines

The Coming of Age for Mobile App Advertising in India

Microservices – Best Practices

Myth busting: Header bidding

Apple’s SKAdNetwork | End-to-End Validation

Advertisers Respond to Gift-Wrapped Programmatic Offerings this Holiday

Campaign Crash Course: What Is Header Bidding?

The End of The IDFA is Nigh: Preparing For Mobile Identity in 2021

Following in the Footsteps of Web; Why Mobile in-App Needs to Embrace Programmatic and Header Bidding

NeTBot – A Negative Testing Bot

Consolidation Raises the Stakes for SSPs

Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

Leading Through Change in Australia

What Casual Game Developers Need To Know About Programmatic Monetisation

OLDER POSTS