Paris, May 25th 2021: Adverline Régie, a Groupe La Poste company, with an audience of over 26 million unique visitors per month across more than 40 premium websites, today announces a strategic partnership with PubMatic to increase audience addressability.
“The decision to partner with PubMatic is an important move for Adverline Régie as we continue to enhance our programmatic advertising offering. As major advertisers look for effective alternatives to the walled gardens, PubMatic’s solutions will help Adverline to offer buyers reach their audiences on the open web with control and transparency. The combination of Identity Hub and Prebid header-bidding will allow us to boost yield and match rates, and at the same time we will enable buyers to increase addressability and reach desired target audiences, at scale through their ID of choice ”, said Phillippe Framezelle, Managing Director at Adverline Régie.
“We are delighted to partner with Adverline Régie as part of our belief in delivering solutions that support and enhance open advertising across all channels. As we learn more about the programmatic addressable opportunity, we expect that buyers will start to evaluate publishers’ ID databases and look for tangible evidence that they can provide truly addressable and measurable audiences,” said Siebren Roorda, Regional Director Benelux & France at PubMatic. “Savvy publishers like Adverline are already experimenting with different ID partners and reaping the rewards of being on the front line of innovation.”
PubMatic, Inc. (Nasdaq: PUBM) delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.
About Adverline Régie
Adverline Régie, a Groupe La Poste company, is an external agency with 40 premium websites, with more than 26 million unique visitors per month. The Place to Bid is the premium and private marketplace launched in 2013 by Adverline. A powerful marketplace, it is the entry point for 30 sites, whose inventory is available 100% in real time.