London, UK — September 1, 2021 — Audiencerate, the data platform which enables compliant data-driven advertising, today announced a partnership with PubMatic, a sell-side platform that delivers superior outcomes for digital advertising. Audiencerate data will now be available via PubMatic’s Audience Encore™ audience data platform across the UK, Sweden, Germany, Italy, Spain and Nordics.
Across Europe, private marketplaces (PMPs) are commanding an increasing share of ad spend. PubMatic’s Audience Encore™ is a robust collection of data that publishers and buyers can utilize within PMPs; buyers can then use this to target chosen audience segments across the publisher’s site and the open web. Through Audiencerate, PubMatic will be able to reach multiple data partners globally, at scale, via a single integration.
The partnership also sees Audiencerate becoming an official PubMatic data channel partner, using their proprietary technology to provide PubMatic with access to vast privacy-compliant data sets – including AdForm and Google – across all channels, including connected TV (CTV).
“PubMatic looks for partnerships that provide publishers and advertisers with a portfolio of independent, innovative addressability solutions. By combining Audiencerate’s audiences with PubMatic’s scale and inventory quality, our European customers can significantly optimise reach and audience addressability essential to their omniscreen playbook. With third-party cookies continuing to decline and consumer privacy becoming increasingly paramount, this evolution has presented us with an opportunity for audience addressability transformation,” said Mark Williams, GTM Director EMEA for Audience & Data Solutions at PubMatic.
Filippo Gramigna, CEO at Audiencerate said: “Audiencerate leads addressability, with a deep understanding of how data is used by both buyers and publishers. The partnership with PubMatic is a perfect fit for both of our companies, and one that will make marketers’ lives easier. We’re excited to have the opportunity to make our privacy-compliant data available to Europe’s top brands and marketing teams on PubMatic’s Audience Encore™ platform.”
Audiencerate is enabling compliant data-driven advertising via its proprietary technology. Bridging the gap between data providers, agencies and brands, Audiencerate allows marketers to run better performing digital campaigns with trusted and reliable targeting data. The agile, tech-focused team is able to react quickly to market changes and take advantage of trends, ensuring its product offering is always relevant, and giving marketers access to a wider range of tools for data modelling and activation. Headquartered in London, and with a team based in the US, UK, France, Italy, Spain, Audiencerate helps companies across the globe to realise their marketing data objectives.
PubMatic, Inc. (Nasdaq: PUBM) delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 14 offices and eight data centers across North America, Europe, and Asia Pacific.