PubMatic In The News
Review our latest press releases and news here. For media inquiries, contact us at press@pubmatic.com.
PRESS RELEASE
August 15, 2017
PubMatic Q2 2017 Quarterly Mobile Index Report Shows Header Bidding Thriving in Mobile Channels
PubMatic today announced its findings in its Q2 2017 Quarterly Mobile Index (QMI) report. The report, which identifies trends in mobile advertising, found that header bidding continued to thrive in mobile channels as the format’s monetized impression volume grew at more than twice the rate of desktop year-over-year in Q2 2017, while mobile web header bidding eCPMs improved nearly 150 percent during the same period.
PRESS RELEASE
August 2, 2017
PubMatic Releases New Primer on Understanding Auction Dynamics
PubMatic today announced that it is releasing a new white paper titled, “Understanding Auction Dynamics: A Primer.” The primer focuses on clarifying the main forces and dynamics that affect the price paid when impressions are sold in a programmatic auction.
PRESS RELEASE
June 29, 2017
PubMatic’s APAC Operations Continue Strong Momentum into 2017
PubMatic today announced that its Asia-Pacific operations continued the strong momentum seen in 2016 by achieving profitability on an adjusted EBITDA basis in 2016 and the first quarter of 2017. The company added that it recorded more than 100 percent year-over-year net revenue growth in the first quarter of 2017.
PRESS RELEASE
June 19, 2017
PubMatic Announces Integration with Amazon Publisher Services
PubMatic today announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN. This agreement represents the next step in PubMatic’s efforts to ensure that publishers are able to maintain control over their ad decisioning.
PRESS RELEASE
May 24, 2017
PubMatic Extends Prebid.js With OpenWrap, Industry First Hybrid Client- and Server-Side Wrapper Solution
PubMatic today announced further expansion of its OpenWrap product, now the industry’s first free and fully-supported hybrid wrapper solution. Extending the most widely used open-source container script, Prebid.js, OpenWrap optimizes a publisher’s integration mix of client- and server-side demand to future-proof their ad decisioning strategies.