PubMatic In The News

Smith joins PubMatic from Seven West Media where he was Head of Programmatic Sales & Audiences for six years.

This strategic collaboration makes PhonePe’s premium mobile app inventory and audiences available to PubMatic’s programmatic buying partners.

Franck comes to PubMatic with over 20 years’ experience in media and advertising in various leadership roles in sales and client services.

The collaboration marks a major milestone in the advertising industry, as PubMatic becomes the first sell-side technology provider of Experian marketing data in both the US and UK, providing its clients with unique household-level commerce media targeting capabilities.

Through this enhanced integration, PubMatic’s Activate will now have direct access – through FreeWheel – to premium publisher connected television ad inventory.