PubMatic In The News

The original quantitative findings in this report were derived from a survey of 112 commerce media company professionals in France, Germany, Spain, and the UK. The findings cover how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalize on opportunities within the sector.

Horizon Media has announced a supply path optimization (SPO) partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.

emetriq, part of Deutsche Telekom, specialists in data-driven online marketing and one of the leading providers of targeted advertising in Germany, and PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that emetriq is offering their audience targeting to PubMatic’s Connect buyers to help them reach the right consumers, deliver relevant ads, while ensuring campaigns are delivering ROI and consumers are enjoying a better ad experience.

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Wilcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands.

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report commissioned in partnership with Advertiser Perceptions entitled “Transparency Will Bring More Spend to CTV/OTT.” The study exposes the opportunity that transparency brings to both advertisers and publishers on CTV media inventory. Brands gain increased transparency via robust data signals, such as Content Object, about the content and context of media placements, in turn increasing demand for the publishers that provide additional transparency.