PubMatic In The News

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.

Zapr Media Labs, a fast-growing media-tech startup that provides granular TV viewership data and also one of the world’s largest offline media consumption repositories, today announced a partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, to make its unique audience data segments available across PubMatic’s publisher network in India. 

Today, PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announces the opening of a new office in Madrid as part of the company’s strategic investment in high-growth markets. The Madrid office joins PubMatic’s roster of established EMEA offices including Milan, London, Munich, Hamburg, Stockholm and Amsterdam.

Audiencerate, the data platform which enables compliant data-driven advertising, today announced a partnership with PubMatic, a sell-side platform that delivers superior outcomes for digital advertising. Audiencerate data will now be available via PubMatic’s Audience Encore™ audience data platform across the UK, Sweden, Germany, Italy, Spain and Nordics.

PubMatic today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers around the world.