PubMatic In The News

Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution.

The partnership between PubMatic and SeenThis provides advertisers and agencies with a simple and effective way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform. Campaigns can be easily activated via a Deal ID, and buyers can access the full suite of curation tools available through PubMatic.

This groundbreaking new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, Fubo, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others.

Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform which provides privacy-first access to market leading data and insights to enhance how inventory and data are packaged and transacted.

Catanzaro joins PubMatic from Roku, where he was Head of Publisher Media Strategy, leading the product team by providing automated solutions for publishers, including self-service header bidding.