PubMatic In The News

PubMatic today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers around the world.

IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments.

Adverline Régie, a Groupe La Poste company, with an audience of over 26 million unique visitors per month across more than 40 premium websites, today announces a strategic partnership with PubMatic to increase audience addressability. 

Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Zeotap’s taxonomy will also be available within Audience Encore, PubMatic’s audience data platform.

Veteran digital sales leader Nicole Scaglione has joined PubMatic as Vice President, OTT and CTV, heading up a rapidly growing segment of the company’s business. PubMatic’s OTT/CTV business had strong sequential revenue growth in the first quarter of 2021, growing 55% over Q4 2020, and monetizing OTT/CTV inventory from more than 80 publishers.