Summary

Chegg is an American education technology company whose mission is to improve the education experience for college students by helping them learn more in less time and at a lower cost.

Chegg needed a programmatic partner who could enable them to connect with their customers and deliver on their promise of introducing students to products, services, and promotional offers relevant to their Gen Z/college experiences.

Chegg achieved a 20% year-over-year video PMP lift from a CPG advertiser through PubMatic’s video private marketplace (PMP) platform.

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