How PubMatic Helped Chegg Achieve a 20% YoY Video PMP Lift

Chegg is an American education technology company whose mission is to improve the education experience for college students by helping them learn more in less time and at a lower cost.

Chegg needed a programmatic partner who could enable them to connect with their customers and deliver on their promise of introducing students to products, services, and promotional offers relevant to their Gen Z/college experiences.

Chegg achieved a 20% year-over-year video PMP lift from a CPG advertiser through PubMatic’s video private marketplace (PMP) platform.

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CASE STUDY

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