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Brain.Media Boosts Audience Addressability Rate with PubMatic Private Marketplaces

Brain.Media Boosts Audience Addressability Rate with PubMatic Private Marketplaces

Brain Nordic identified PubMatic’s Private Marketplaces (PMPs) as the best solution to achieve their technology goals: increasing scale, improve targeting and enhancing data security transaction infrastructure.

After using PubMatic PMPs, reach in the BRAIN.MEDIA audience data doubled the targeting base to 70% and increased the audience addressability rate to 97%.

 

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