The digital advertising supply chain is growing in scale and complexity. Until now, you’ve had to choose between the transparency and efficiency of programmatic and the quality and control of direct media buying.
It can be hard to balance the transparency and efficiency of programmatic with the quality and control of direct media buying. Now, you can have both. Revolutionize your video and CTV supply chain with Activate, a comprehensive SPO solution that brings the power of direct deals together with the automation and real-time optimization of programmatic. With Activate, buyers execute direct deals across PubMatic’s premium video and CTV inventory with fewer hops, seamlessly transitioning your direct business for better visibility and stronger campaign performance—ultimately driving more working media revenue to publishers.
Activate your ROI with automated buying that puts you in control.
Advertisers and publishers are embracing automation to drive the efficiency and transparency that have long been the promise of programmatic. Activate brings automation to the pool of CTV and video inventory that is transacted on through outdated methods.
Explore how the supply chain of the future is improving outcomes.
Curate premium video inventory, create campaigns, execute programmatic media, and optimize in real time — right at the supply source.
Optimize costs and time spent by leveraging programmatic automation, accessing lower platform fees and SPO benefits without managing deals across multiple platforms.
Leverage a self-contained platform for more efficiency than direct buys. Less data-leakage, higher match rates, lower fraud, increased transparency, closer inventory connection, and stronger performance.
Reduce your carbon footprint and expand green spending with a responsible, sustainable supply chain — and hit your KPIs.
LG Ad Solutions is excited to be a launch partner for PubMatic’s Activate solution, underscoring our core commitment to drive collaboration with the brands and agencies we serve. By working together, we can ensure that clients have access to high-quality brand-safe CTV inventory and help create a more sustainable, thriving industry for everyone. We are already seeing advertiser adoption of the Activate platform, proving the value of greater transparency, efficiency and performance in the programmatic ecosystem.
In our effort to master the key challenges of the programmatic market, sustainably reduce complexity for our clients, and provide more transparency, efficiency and brand safety, we are continuously screening the market for innovative, high-quality technology partners. We are excited to collaborate with PubMatic on Activate to further develop our CTV business, achieve better campaign results, and create a more efficient advertising supply chain.
PubMatic has been a critical partner for Fuji TV in creating an efficient and transparent CTV advertising supply chain in Japan. Now with the launch of Activate in the market, we are thrilled to be working together to drive greater success in the programmatic ecosystem.
Activate the future of video and CTV buying.
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Explore why the industry is ready for its next evolution—and exactly where we think that evolution needs to go.
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With a single layer of technology, Activate removes inefficiencies in the programmatic supply chain — including the operational inefficiencies of direct-deal setups — and creates more value for buyers and sellers overall.
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