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PubMatic’s Identity Hub Helps diDNA Scale Identity Across Their Network

PubMatic’s Identity Hub Helps diDNA Scale Identity Across Their Network

Rather than relying on third-party cookies, diDNA was looking to deliver scaled solutions for monetization for their network of 40,000 publishers. Since deploying PubMatic’s Identity Hub, diDNA has helped their network increase gross eCPMs by 5x and boosted fill rates by more than 4x. Read more about diDNA’s success here.

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