PUBMATIC OPENWRAP SDK DELIVERS 34% REVENUE UPLIFT FOR AUTOSCOUT24
AutoScout24 is the largest pan-European online car market with over 30 million users per month, more than 43,000 dealer partners, and around 500 employees.
Following a recent acquisition and the roll-out of a new product, AutoScout24 GmbH, the largest pan-european online car marketplace, sought to upgrade its ad tech stack in order to maximise revenue. AutoScout24 sought a partner that could help in two specific areas: reducing the amount of time their in-house development team invested in developing ad tech solutions and integrations, and an SDK for in-app monetisation.
AutoScout24 integrated PubMatic’s OpenWrap SDK across all their in-app inventory. From that point on, AutoScout24 benefitted from multiple demand partners, including major ad exchanges and DSPs competing for their inventory. By leveraging PubMatic’s enterprise-grade analytics the team were able to uncover new insights into optimising yield and managing demand partners. AutoScout24 were then able to optimise the set-up in a cloud-based UI — without the need for development resources to make changes to their SDK, app, or seek app store approval.