PUBMATIC DELIVERS 3X THE FILL RATE FOR TALKATONE
Talkatone is a leading communications app, providing free calling and texting to over one million users in the U.S. and Canada. Talkatone monetizes its service through a mix of in‑app advertising and in-app purchases.
For years, Talkatone had been working with various ad partners to monetize its inventory. As the industry started shifting towards dynamic pricing and header bidding, Talkatone sought a partner who could provide the scale and technical sophistication to take advantage of this trend.
PubMatic’s OpenWrap SDK was the perfect fit for Talkatone’s proprietary in-app auction, combining strong demand with an advanced SDK that prices individual impressions rather than averages. Additionally, OpenWrap SDK’s easy-to-use UI simplified adding additional bidders.