Event: Advertising Week JAPAC 2020

Post on July 16, 2020 by PubMatic

PubMatic

OTT is increasingly becoming an important media channel. Video streaming was booming even before the coronavirus pandemic forced nations around the world into lockdown – and where consumers go, advertisers follow. So what do publishers and buyers need to know about this key channel?

Join PubMatic’s Regional Director for ANZ, Peter Barry, Media Math’s VP of Partnerships and Country Manager AUNZ, Yun Yip and Nine’s Director of Audience and Automation, Jordan King to discuss the challenges, opportunities and lessons they’ve learned along the way. Moderated by PubMatic’s Marketing Director, APAC, Emily Yri.

 

What You’ll Learn from This Session…

  1. What the future looks like for video streaming in Australia
  2. Buyers’ thoughts on the challenges that still need to be solved before there will be more investment in the channel
  3. The steps publishers are taking to solve those challenges