Why Brands Should Embrace Supply Path Optimization Now

Post on January 26, 2021 by PubMatic


As programmatic advertising grows as a portion of media spend, supply path optimization (SPO) allows advertisers to take more control and develop custom strategies to drive results. Learn:

  • How SPO in programmatic allows advertisers to take more ownership of where their ads are served.
  • The necessary steps brands need to take to implement a SPO strategy.
  • 3 key benefits of putting a SPO plan into action.