Podcast | Lifting the Lockdown in APAC: How the Digital Marketing Ecosystem Can Bounce Back from COVID-19

Post on May 27, 2020 by PubMatic


As the Asia-Pacific region lifts quarantine orders related to COVID-19, agencies, brands, publishers and tech companies must evaluate their learnings from this unprecedented time and prepare plans to fully re-enter the market. Peter Barry, Regional Director for ANZ at PubMatic, joined Yun Yip, VP of Partnerships at MediaMath, for an enlightening conversation with Jason Tonelli, CEO of Performics Australia & Publicis Chief Product Officer.

Highlights include:

• How to rebuild the consumer journey amidst changes in media consumption

• What trends are we seeing in buying behaviors and budgets

• Why a transparent, efficient digital media supply chain matters now more than ever