The coronavirus pandemic has had a significant impact on the media and advertising industries. There can be no denying that 2020 has been a tough year, but it has been one that has also presented new opportunities and accelerated positive shifts that were already in play.
As PubMatic, our partners, and customers have navigated through the continuing changes in the marketplace, we launched a project to highlight advice and guidance from industry leaders. Times of uncertainty call for strong leadership, and this is something our partners have in great measure.
As part of our global “Leading Through Change” initiative, we partnered with B&T to produce a series of short video interviews with our publisher and buy-side customers. We asked them to talk about how they’ve led through the changes they’ve seen this year, and what best practices they’re putting in place to lead their organizations to continued success in the days to come.
Check out these videos from Publicis, The Trade Desk, Network 10, News Corp, and PubMatic – and see for yourself why there is a lot to be excited about in ad tech.
Leading Through Change – Peter Barry
PubMatic’s Regional Director, ANZ, Peter Barry, shares his thoughts on how PubMatic and our partners have been navigating through the changes brought about by the pandemic and why disruption leads to innovation.
Leading Through Change – Jodi Fraser
Publicis Media’s Commercial Director, Jodi Fraser talks about why the agency has strengthened relationships with SSPs and the benefits that has brought about during these uncertain times.
Leading Through Change – Ashton De Sanctis
Network 10’s Head of Video Ad Product and Technology, Ashton De Sanctis, discusses the roll out of their new unified app platform, the importance of first party data and what he’s learned during the pandemic.
Leading Through Change – Stephanie Famolaro
The Trade Desk’s Senior Director, Business Development, ANZ, Stephanie Famolaro on the changes they’ve seen in the OTT space during the pandemic and why this year has given many brands an opportunity to test and learn.
Leading Through Change – Jason Denny
News Corp Australia’s GM Commercial Operations discusses header bidding, the importance of Prebid and why the pandemic has validated the importance of premium publishing for both consumers and commercial clients.