It’s hard to believe that February is upon us already and Mobile World Congress, one of the year’s biggest events for the mobile industry, is just around the corner. This year’s conference is shaping up to be bigger than ever, so we decided to move the action offsite to give you a chance to fuel up, recharge and take a break from the hustle and bustle of the conference hall.
Come join us at the PubMatic oasis at ArtChimBolDi in the heart of Barcelona, where you can network with other thought leaders from the mobile industry and enjoy insightful conversations about some of the key themes affecting mobile monetisation in 2017.
Be sure to reserve your spot for each of our “Brunch & Learn” content sessions so you can enjoy good food and great conversation with industry experts from News UK, Purch, TextNow, Viber and more!
Programmatic Direct & Mobile
Date: Tuesday, 28 February
Carrer de Còrsega 286
Both publishers and media buyers are altering their digital strategies and practices to align with trends in consumer browsing behaviour and programmatic brand spend, including the evolution of PMPs for mobile impressions; the transition of direct IOs to programmatic; and integration of video into mobile monetisation strategies. This session will shed light on how both sides of the industry are evolving to take advantage of these new opportunities.
Moderator: Kyle Dozeman, VP of Advertiser Solutions, PubMatic
- Ian Hocking, Head of Programmatic, News UK
Mobile Header Bidding & Best Practices in Monetisation
Date: Wednesday, 1 March
Carrer de Còrsega 286
Header bidding continues to proliferate as a popular programmatic tactic worldwide, and has become table stakes for desktop and mobile web transacting. This session will address the trends we’ve seen in mobile header bidding and provide actionable insights and best practices for publishers looking to increase the yield they achieve from their mobile web and mobile app traffic.
Moderator: Bill Swanson, VP of EMEA, PubMatic
- Chas Castell, VP of Revenue Operations, TextNow
- Clare Delaney, Director of Business Development, Purch
- Zion Karsenti, Head of Advertising, Viber
You can also use the buttons above to schedule a meeting with the PubMatic team in Barcelona. We can’t wait to see you there!