Amidst demands for greater transparency and efficiency across the digital supply chain, constant developments continue to bring new opportunities and brand new questions. While buyers are scrutinizing their technology partners and optimizing their supply paths, publishers and technology providers alike attempt to remain ahead of the curve.
To gain insights into how to thrive in this ever-changing environment, and actionable solutions for maximizing growth in the coming months, PubMatic invited industry experts across the demand-side and supply-side spectrum to come together for an evening of discussions and networking at the contemporary and historic Museum of Arts and Design.
To start the evening PubMatic’s VP of Marketplace, Andrew Baron, was joined by Chris Kane, Founder of Jounce Media, to provide deep dive into the impact of the auction dynamics on the quality of a supply path, including some hard data on what that means for buyers and publishers.
Tackling the ad buyer challenges of video, Jonas Olsen, PubMatic’s VP of Video, spoke with three top publishers in the video space to learn about the choices they are making to drive monetization while enhancing the user experience; including CTV, OTT and other rapidly expanding platforms.
Up next was an intimate chat with Maven’s CRO & CSO, Andrew Kraft to gain insight into how a leading publisher is thinking about SSP consolidation, SPO consolidation, and what buyers are asking for as long-standing IO relationships go programmatic.
The closing session examined how publishers are navigating various technology changes like evolving partnerships, changing regulations, or shifting approaches by Google, and how they are employing technology to support new requirements.
The night finished with a cocktail reception and the exciting announcement of the first-ever PubAcademy San Francisco on November 5th at the fashion-forward downtown Hotel Zelos. To attend a PubAcademy in your part of the world, head over to the PubAcademy page; more global locations coming soon.