Finalizing your plans for Dmexco? Don’t miss our exclusive content sessions, featuring guest speakers and PubMatic programmatic experts discussing some of the hottest topics facing media buyers and sellers today, including:
- Mobile web monetization;
- Executing header bidding tactics;
- Consequences of living in a digital media duopoly dominated by players like Facebook and Google.
Stop by the PubMatic booth in Hall 8, Aisle C069 for the following conversations:
The Mobile Web is Dead. Long Live the Mobile Web.
Wed, 14 Sept. 11:00 – 11:30
Thurs, 15 Sept. 15:30 – 16:00
With consumers spending as much as 85 percent of their mobile time immersed in apps, how can publishers really make money from their mobile websites?
Join Will King, Commercial Director at Voluum, and PubMatic’s UK Country Manager Paul Gubbins as they discuss what publishers need to think about and do in order to maximize the value of their mobile web inventory, and how they’re helping advertisers take advantage of this opportunity to speak to the highly engaged mobile audience.
Header Bidding Power Hour
Wed., 14 Sept. 14:30-15:30
Thurs., 15 Sept. 13:00-14:00
By now we’re all familiar with header bidding’s widespread adoption and how it can benefit publishers, but what benefits do header bidding and wrapper solutions provide for media buyers? How will header bidding evolve beyond a necessary hack to a standardized, measurable part of the programmatic ecosystem?
Stop by our Header Bidding Power Hour for an opportunity to ask any of PubMatic’s programmatic experts all of your questions about header bidding, wrapper solutions, server-side solutions, and what they mean for publishers and media buyers today and in the future.
Publishers: Who’s Really in Control?
Wed., 14 Sept. 16:00-16:30
Thurs., 15 Sept. 11:00-11:30
With forecasts predicting that 85% of all incremental digital revenue will be spent with either Facebook or Google, publishers are faced with the troubling question of who is really in control of their digital strategy—and their most valuable asset, the consumer connection.
Join Amir Malik, Director of Programmatic and Digital at Trinity Mirror, and PubMatic President Kirk McDonald as they take a hard look at the impact of living in a digital media duopoly, what this means for publishers today and in the future, as well as what they can do now to take back control.
