As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with personalised messaging that drives longer-lasting impact. The dramatic shift to digital is spurring a new wave of investment in OTT and TV advertising. In this session, we hear from the buy-side on how the shift towards OTT will change their buying strategies. How is this set to change in the next year? Measurement standards: how do buyers maximize revenues and drive measurable business outcomes? What are some of the best buying practices? Looking ahead: What is the big picture?
Our panel discussion session, “Buy Side Talk: What does the Future of the Video Buy Look Like?” was led by our very own Chief Revenue Officer of APAC, Jason Barnes; joined by panellists, John Miskelly, APAC Investment Director, GroupM, Laura Quigley, MD, Southeast Asia, Integral Ad Science, and Matt Harty, SVP of Asia Pacific, The Trade Desk. Watch our session below if you missed it live!