Amidst demands for greater transparency and efficiency across the digital supply chain, consolidation has come to the forefront of industry dialogue. Advertisers and agencies are winnowing down their technology partners and optimizing their supply paths to ensure that each dollar of ad spend is as impactful as possible, while publishers and technology providers alike attempt to remain ahead of the changing ecosystem.
While this consolidation improves quality and transparency, it also opens the door to a new age of innovation between advertisers, agencies and SSPs. This video series with Beet.TV looks at the new frontier being crafted by advertisers, agencies and SSPs and the improvements to efficiency and leveraged buying power, increased effectiveness of data activation and targeting, and how this allows for the activation of exciting new formats.
These industry leaders are sharing how they are driving these changes, how they remain competitive in this new environment, and what this means for the future of digital media.
EVP Innovation, Magna Global
VP, HX, Horizon Media
MD, Marketplace Innovation and Intelligence, Omnicom Media Group
360i, Senior Director, Programmatic
President, Cadreon North America
VP Programmatic, Digitas North America
Regional VP, Ad Solutions, PubMatic
VP,Marketplace Development, Magna Global
VP Business Development, M1, Merkle
VP Enterprise Partnerships, Goodway Group
Programmatic Practice Lead, GroupM
VP Advertiser Solutions, PubMatic
Founder, Jounce Media
Disclaimer: The views and opinions expressed in these interviews are those of the interviewees and do not necessarily reflect the official policy or position of PubMatic