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Posts by Susan Wu

What the Shift of Brand Spend into Mobile Gaming Means for Publishers

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How Publishers and Advertisers Can Activate Sell-Side Targeting

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Content Object Signals are the Future of CTV/OTT Advertising—Here’s Why

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4 Key Insights into Cross-Screen Video Ad Addressability

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6 Reasons Media Buyers Should Invest in Midsize CTV/OTT Opportunities

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Data Shows IDFA Changes Provide New Opportunities to Engage Mobile Consumers

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The Publishers’ Guide to Addressability

Strategies and Opportunities for a Cookieless World

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New Report: Publishers Demand Open Source, Omnichannel Wrapper Solutions