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Posts by Susan Wu

How Brands Can Capture Travelers in Uncertain Times

What the Shift of Brand Spend into Mobile Gaming Means for Publishers

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How Publishers and Advertisers Can Activate Sell-Side Targeting

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Content Object Signals are the Future of CTV/OTT Advertising—Here’s Why

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4 Key Insights into Cross-Screen Video Ad Addressability

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6 Reasons Media Buyers Should Invest in Midsize CTV/OTT Opportunities

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Data Shows IDFA Changes Provide New Opportunities to Engage Mobile Consumers

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The Publishers’ Guide to Addressability

Strategies and Opportunities for a Cookieless World

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New Report: Publishers Demand Open Source, Omnichannel Wrapper Solutions

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How Publishers Can Capture OTT Revenue Growth in 2021

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Publishers Must Adopt Best-in-Class Mobile Programmatic Strategies to Capitalize on Digital Advertising’s Rising Revenue Potential

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COVID 19 Is Putting An Emphasis On Efficiency – Review Your Setup And Optimize Your Mobile Monetization Strategy

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INFOGRAPHIC: Impact of Covid-19 on Global Ad Spend

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The Time Is Now To Prioritize The Mobile In-app Video Experience

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Global Video Study Reveals How Publisher Ad Monetization Tactics Are Changing

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Seeing 2020: Digital Ad Trends You Can’t Ignore

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Buyers Demand Supply Path Optimization to Maximize Every Advertising Dollar

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The Next Era Of Mobile Programmatic Advertising Is Here

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News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

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Market Clamps Down On Fraud, Allowing In-App Ads To Flourish

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How Mobile Marketers Are Changing Their Ad Strategies As The Market Speeds Up and Fraud Creeps Up