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INFOGRAPHIC: Impact of Covid-19 on Global Ad Spend

Post on March 25, 2020 by Susan Wu

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Susan Wu Senior Director, Marketing Research

As the coronavirus pandemic disrupts every aspect of our daily lives, the PubMatic team has been monitoring the impact on global digital ad spend so we can alert you to the latest trends to inform your programmatic strategies.

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases.

In the coming weeks, PubMatic will continue to watch ad spend trends across all industries and update these numbers.

Download the complete infographic here.