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Posts by Osbaldo Franco

A woman looking at her cell phone and drinking from an espresso in front of a bar with the text

Mobile Video Reaches a Key Milestone and In-App Header Bidding Gains Traction

A smiling woman looking at her cell phone with the text

Apps Take Majority of Mobile Programmatic Ad Spend and Drive Video Expansion

A woman looking down at her cell phone and walking through a city. The text

Mobile App Share Expands Sharply Worldwide With Introduction Of In-App Header Bidding

A smiling young woman looking down at her cell phone with her laptop open in front of her while seated in a restaurant

Focus on Quality Is Growing Private Marketplace Awareness

mobile advertising trends

Mobile Private Marketplaces Outpaced Growth for Desktop While Header Bidding Moved to the Mainstream in 2017

mobile

Video Expands Beyond the Americas as Mobile Continues to Drive Header Bidding and PMP Growth in Q3 2017

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4 Key Takeaways From eMarketer’s Header Bidding For Ad Buyers Report

Header Bidding and PMP Post Commanding Growth as Programmatic Video and Native Start to Take Hold in Q2 2017

Mobile Increasingly Driving Header Bidding and PMP Expansion Per Q1 2017 QMI Findings

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3 Key Takeaways From eMarketer’s Digital Ad Pricing StatPack

APAC Fastest Growing Mobile Programmatic Region, EMEA Highest Mobile eCPMs

4 Key Takeaways From eMarketer’s US Native Digital Display Advertising Forecast

Mobile Header Bidding, PMPs Dominate Q4 2016 QMI Findings