THE PUBMATIC BLOG

Posts by Osbaldo Franco

Mobile Video Reaches a Key Milestone and In-App Header Bidding Gains Traction

A woman looking at her cell phone and drinking from an espresso in front of a bar with the text

Apps Take Majority of Mobile Programmatic Ad Spend and Drive Video Expansion

A smiling woman looking at her cell phone with the text

Mobile App Share Expands Sharply Worldwide With Introduction Of In-App Header Bidding

A woman looking down at her cell phone and walking through a city. The text

Focus on Quality Is Growing Private Marketplace Awareness

A smiling young woman looking down at her cell phone with her laptop open in front of her while seated in a restaurant

Mobile Private Marketplaces Outpaced Growth for Desktop While Header Bidding Moved to the Mainstream in 2017

mobile advertising trends

Video Expands Beyond the Americas as Mobile Continues to Drive Header Bidding and PMP Growth in Q3 2017

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4 Key Takeaways From eMarketer’s Header Bidding For Ad Buyers Report

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Header Bidding and PMP Post Commanding Growth as Programmatic Video and Native Start to Take Hold in Q2 2017

Mobile Increasingly Driving Header Bidding and PMP Expansion Per Q1 2017 QMI Findings